One of the biggest mistakes independent insurance agents make is trying to be everything to everyone. It sounds productive at first. After all, you’d think that if you have more products, then you have more prospects, and consequently, more opportunities. But in reality, trying to serve everyone often leads to weaker marketing, inconsistent referrals, slower … Read more
Spring is the time for insurance buying. Home purchases surge. Vehicles change hands. Small businesses form or expand. Life events, like graduations and weddings, accelerate. It’s the time of year when consumers, already in a buying mindset, are far more willing to engage, request quotes, and switch providers. Yet, despite this predictable surge, many independent … Read more
The insurance industry continues to change, and for independent agents, marketing in 2026 will look very different from just a few years ago. Consumer expectations have shifted dramatically: digital communication is increasingly preferred over print, competition from direct-to-consumer carriers continues to grow, AI use is becoming mainstream, and consumers are less and less trusting of … Read more
The insurance marketplace in 2025 is showing signs of much-needed stabilization—yet, it’s anything but boring. Independent agents who are navigating today’s landscape must stay sharp as markets shift, rates adjust, and competition intensifies. Whether you’re writing main street business or venturing into specialized niches, understanding current trends will help you quote smarter, win more clients, … Read more
Independent insurance agents often seek ways to increase sales with their existing clients. The straightforward answer, though sometimes uncomfortable, is simple: just ask! It may sound easier than it actually is in practice, but it’s just a matter of adding to your skill set and practicing daily. We Encounter Upselling Frequently In our daily … Read more
January is an excellent time to review your marketing strategy from the past year and revamp it for the year ahead. The rise of AI-enhanced analytics, virtual assistants, and personalized advertising has made it much easier to reach your ideal customer. These approaches are all about staying ahead of the curve, connecting with clients in … Read more
Excess and surplus (E&S) insurance is a fascinating part of the insurance world, as it offers coverage for risks traditional insurers cannot or will not handle. With 2025 shaping up to be a pivotal year for this market, it’s crucial for independent agents to understand the nuances of E&S insurance to serve clients effectively and … Read more
A blog from ASNOA’s own Director of Education, Laura Hamilton AI for marketing refers to the use of artificial intelligence technologies and techniques to enhance and automate various marketing processes and activities. It involves the application of machine learning, natural language processing, and other AI technologies to analyze large amounts of data, gain insights, and … Read more
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more
If there is one thing that every insurance agent worries about, it’s getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance … Read more