From automation to the use of artificial intelligence (AI) to offering policy quotes in real-time and more, insurance agents are looking for their carriers to boost the implementation of new and emerging technologies not only for their own benefit but for the benefit of their policyholders as well. When the world as we knew it … Read more
As an insurance agent, you probably already know the importance of having a good cyber insurance policy to protect your business in case of a data, privacy, or network breach. However, you need to ask yourself if your clients fully comprehend how cyber insurance can protect them and if you’re doing enough to inform them. … Read more
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more
The benefits of community involvement are exponential for independent insurance agents. Regardless of the community you work in, local engagement will help you build relationships. Those relationships will become the roots that your business needs to grow. The more involved you are in your community, the more you will understand its unique insurance needs. 3 … Read more
Have you seen the J.G. Wentworth commercial, “It’s My Money and I Need it Now?” It reminds me of all the discussions that I have had with agents about commissions. It’s your money, don’t you want it? You can only receive a commission if your policies are entered into the management system. Every month you … Read more
Whether you’re a seasoned insurance agent or just getting your feet wet in the insurance industry, having a well-designed website is one of the tools that can set your business apart from other agents. Not only does a website serve as your business’s digital identity, but it also has the potential of boosting your credibility … Read more
Every insurance agent wants their agency to stand out from the crowd and make a considerable profit. In this competitive insurance market, you need to be one step ahead of your competitors to score multiple sales and generate enough leads. An alluring logo of your insurance company can make a considerable impact in the market … Read more
As we approach the end of another tumultuous year, under the cloud of a lingering global pandemic, the lasting economic impact on the insurance industry is undeniable. Companies saw incredible losses in key sectors, like property-casualty underwriting. Analysts expect a continued drop in property-casualty underwriting as job losses and bankruptcies affect small business premiums. Unfortunately, … Read more
A Holiday Marketing Guide for Insurance Agents The holiday season can be a challenging time in the insurance industry. As people’s lives become preoccupied with visions of sugarplums and other assorted Christmas cheer, they tend to think less and less about insurance. With the holidays fast approaching, now is the time to start … Read more
How Independent Insurance Agencies Can Harness Thanksgiving to Build Relationships As we approach the holiday season, insurance may not be at the forefront of most people’s minds, but Thanksgiving can be a great time for insurance agencies to boost engagement and increase their brand image. Celebrated on the fourth Thursday of each November, … Read more