10 Ways to Use Social Media to Grow Your Business

Social Media Grows your Business

These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more

The Benefits of Community Involvement

Community Involvement

The benefits of community involvement are exponential for independent insurance agents. Regardless of the community you work in, local engagement will help you build relationships. Those relationships will become the roots that your business needs to grow. The more involved you are in your community, the more you will understand its unique insurance needs. 3 … Read more

Listen to Laura: Collecting Insurance Carrier Commissions

Commissions

Have you seen the J.G. Wentworth commercial, “It’s My Money and I Need it Now?” It reminds me of all the discussions that I have had with agents about commissions. It’s your money, don’t you want it? You can only receive a commission if your policies are entered into the management system. Every month you … Read more

Designing a Great Insurance Agency Website

Two women building a website

Whether you’re a seasoned insurance agent or just getting your feet wet in the insurance industry, having a well-designed website is one of the tools that can set your business apart from other agents. Not only does a website serve as your business’s digital identity, but it also has the potential of boosting your credibility … Read more

5 Insurance Strategies for 2022 Trends

Insurance Strategies for 2022

As we approach the end of another tumultuous year, under the cloud of a lingering global pandemic, the lasting economic impact on the insurance industry is undeniable. Companies saw incredible losses in key sectors, like property-casualty underwriting. Analysts expect a continued drop in property-casualty underwriting as job losses and bankruptcies affect small business premiums. Unfortunately, … Read more

Tis’ the Season to Make Money

Holiday cards are great marketing ideas

A Holiday Marketing Guide for Insurance Agents   The holiday season can be a challenging time in the insurance industry. As people’s lives become preoccupied with visions of sugarplums and other assorted Christmas cheer, they tend to think less and less about insurance.   With the holidays fast approaching, now is the time to start … Read more

Thanksgiving Insurance Marketing Ideas

Thanksgiving Insurance Marketing Campaigns

How Independent Insurance Agencies Can Harness Thanksgiving to Build Relationships   As we approach the holiday season, insurance may not be at the forefront of most people’s minds, but Thanksgiving can be a great time for insurance agencies to boost engagement and increase their brand image.   Celebrated on the fourth Thursday of each November, … Read more

Grow Your Independent Agency

Growing Independent agency

Establishing an independent insurance agency is a great accomplishment. You should feel overjoyed and proud of yourself already. In order to get the most out of your agency, you are going to want to keep progressing so your company doesn’t hit a growth block.  Hitting a block can be discouraging and can prevent you from … Read more

Stay Motivated as an Insurance Agent

Stay motivated as an independent agent.

To be successful in the insurance industry, you need to remain motivated, hungry for new clients and new opportunities. Of course, as with almost any job, this is always easier said than done. In addition to being engaged with peers and clients, a motivated agent is constantly seeking to improve business relationships and take a … Read more