For independent insurance agents, learning to market yourself isn’t optional; it’s part of the job. Referrals still matter, and relationships certainly matter. However, relying only on word-of-mouth is no longer enough in a market where consumers research online, compare options quickly, and expect trust before they ever pick up the phone. The good news is … Read more
A blog from ASNOA’s own Director of Education, Laura Hamilton AI for marketing refers to the use of artificial intelligence technologies and techniques to enhance and automate various marketing processes and activities. It involves the application of machine learning, natural language processing, and other AI technologies to analyze large amounts of data, gain insights, and … Read more
How Independent Insurance Agencies Can Harness Thanksgiving to Build Relationships As we approach the holiday season, insurance may not be at the forefront of most people’s minds, but Thanksgiving can be a great time for insurance agencies to boost engagement and increase their brand image. Celebrated on the fourth Thursday of each November, … Read more