Referrals: It can’t hurt to ask

How can you use a working referral program to generate more business? Referrals are the most coveted way to gain business, and in an age where exposure means everything, they are one of the ways prospective clients determine your credibility. Honestly, the easiest (and cheapest) way to market your agency is by word of mouth, … Read more

IA Moving Checklist

Moving independent agency new location

So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which … Read more

Referrals: Part of Every Conversation

referral programs

Referral Selling is a proven way to find quality prospects that convert at a high level and help you grow your agency. Having a referral system will provide a consistent source of new leads that will feed your agency on a regular basis. Referrals have a higher probability of converting into a client, yet most … Read more