From automation to the use of artificial intelligence (AI) to offering policy quotes in real-time and more, insurance agents are looking for their carriers to boost the implementation of new and emerging technologies not only for their own benefit but for the benefit of their policyholders as well. When the world as we knew it … Read more
As an insurance agent, you probably already know the importance of having a good cyber insurance policy to protect your business in case of a data, privacy, or network breach. However, you need to ask yourself if your clients fully comprehend how cyber insurance can protect them and if you’re doing enough to inform them. … Read more
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more
If there is one thing that every insurance agent worries about, it’s getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance … Read more
Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle’s fuel. Community marketing is essential to any independent insurance agency or insurance broker’s … Read more
There is one key question you should ask any aggregator before you join: What type of appointments will I have access to? Varying carrier appointments mean very different things when it comes to access, earnings, and ownership of that business. Before you sign on the dotted line, ensure you understand all the differences laid out … Read more
Millennials are obsessed with the idea of adulting (v. behaving like a responsible adult, typically characterized by the accomplishment of mundane but necessary tasks). I know this because I, myself, happen to be a millennial who works in one of the most traditionally ‘mature’ industries in the world: insurance. There’s nothing more adult than buying … Read more
Everyone is preaching about how quickly social media can boost your visibility, but nobody is showing you how. Inspired by our upcoming class on Digital Touch Points (part of the ASNOA U Virtual Road Trip) lead by Communications Assistant Madeline Smith, we’ve put together the top five easiest social media contests guaranteed to spice up … Read more
Finally, some exciting news for a change: Applied Epic 2020 arrived on June 7, 2020! This article will cover: Some of the new features The new available integrations What do I need to do to get the 2020 version? Wait, what is Applied Epic? Highlights of the New Features Home Screen Several enhancements to the … Read more
The coronavirus pandemic has impacted almost every aspect of our lives. Daily activities like grocery shopping, chatting with friends, and traveling to and from work have all changed to incorporate some aspect of uncertainty. With so many resources out there claiming one thing or another, how can you pinpoint exactly how your industry is changing … Read more