Understanding Facebook Ads for Insurance Agents

Facebook Ads for Agents

If there is one thing that every insurance agent worries about, it’s getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance … Read more

Community Marketing Tips for Independent Insurance Agencies

Community Marketing

Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle’s fuel. Community marketing is essential to any independent insurance agency or insurance broker’s … Read more

Are You Compromising on Ownership & Earnings?

insurance agent compromising on ownership

There is one key question you should ask any aggregator before you join: What type of appointments will I have access to? Varying carrier appointments mean very different things when it comes to access, earnings, and ownership of that business. Before you sign on the dotted line, ensure you understand all the differences laid out … Read more

Five Things Millennials Look for When Buying Insurance

Millennials buying insurance

Millennials are obsessed with the idea of adulting (v. behaving like a responsible adult, typically characterized by the accomplishment of mundane but necessary tasks). I know this because I, myself, happen to be a millennial who works in one of the most traditionally ‘mature’ industries in the world: insurance. There’s nothing more adult than buying … Read more

Social Media Contest Ideas

Social media contests for insurance agents

Everyone is preaching about how quickly social media can boost your visibility, but nobody is showing you how. Inspired by our upcoming class on Digital Touch Points (part of the ASNOA U Virtual Road Trip) lead by Communications Assistant Madeline Smith, we’ve put together the top five easiest social media contests guaranteed to spice up … Read more

Applied Epic 2020 Review

Epic 2020 is here!

Finally, some exciting news for a change: Applied Epic 2020 arrived on June 7, 2020! This article will cover: Some of the new features The new available integrations What do I need to do to get the 2020 version? Wait, what is Applied Epic? Highlights of the New Features Home Screen Several enhancements to the … Read more

Current Trends in Insurance

The evolution of insurance

The coronavirus pandemic has impacted almost every aspect of our lives. Daily activities like grocery shopping, chatting with friends, and traveling to and from work have all changed to incorporate some aspect of uncertainty. With so many resources out there claiming one thing or another, how can you pinpoint exactly how your industry is changing … Read more

Phishing Email First Response

Enhance your cybersecurity

With many companies working from home, security is top-of-mind for owners and managers. Without domain securities in place and employees using home networks and computers, more vulnerabilities may be present and exploited by hackers and phishers. If a user at your company is compromised, and a spam email is sent from their account, here are … Read more

Symbiosis: Referrals & Your Agency

an agency building symbiotic business strategies

To anyone who hears the word ‘symbiosis’ and is immediate transported back to high school biology, I apologize. It’s important to understanding that symbiosis doesn’t just refer to biological relationships, but also inorganic entities like your agency and your referral sources. Adopting a symbiotic business strategy can boost your agency’s visibility and prominence in the … Read more

Referrals: Part of Every Conversation

referral programs

Referral Selling is a proven way to find quality prospects that convert at a high level and help you grow your agency. Having a referral system will provide a consistent source of new leads that will feed your agency on a regular basis. Referrals have a higher probability of converting into a client, yet most … Read more