Referrals: It can’t hurt to ask

How can you use a working referral program to generate more business? Referrals are the most coveted way to gain business, and in an age where exposure means everything, they are one of the ways prospective clients determine your credibility. Honestly, the easiest (and cheapest) way to market your agency is by word of mouth, … Read more

IA Moving Checklist

Moving independent agency new location

So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which … Read more

Is Twitter Useful for Small Businesses?

Using Twitter as a lead generator

The first complete form of Twitter had its debut in 2007 at the famous South by Southwest music conference in Austin, TX, and it initially had trouble developing a revenue stream because, unlike other social media platforms, there was no opportunity for banner advertisements (Britannica.com). Fast forwarding to today, the platform boasts 330 million monthly … Read more

Social Media Contest Ideas

Social media contests for insurance agents

Everyone is preaching about how quickly social media can boost your visibility, but nobody is showing you how. Inspired by our upcoming class on Digital Touch Points (part of the ASNOA U Virtual Road Trip) lead by Communications Assistant Madeline Smith, we’ve put together the top five easiest social media contests guaranteed to spice up … Read more

Bootstrap Marketing for IAs

Bootstrap marketing techniques

You’ve heard by now the importance of investing in marketing for your agency, but 1) who has the time to launch several successful marketing campaigns and 2) where would you find the money to pay for them? The good news is that it doesn’t have to cost you an arm and a leg to build … Read more

How to Close Remotely

Closing clients remotely

Whether you’re opening your agency up completely or permanently implementing work-remote options, the recent pandemic has changed how independent agents think about business. Gone are the days of door-to-door prospecting, with digital marketing and advertising taking its place. Times are changing, and independent agents need to acclimate in order to find success with the millennial … Read more

Target Marketing for IAs

Target Marketing Strategies

Target marketing is smart marketing, and if your agency isn’t using these five strategies already, we’ve got news for you: chances are you’re working too hard for too little payoff. But how can you find target markets?   Here are five opportunities to look into:  Take a look at clients you’re currently serving and examine your book of business. Do you write a lot of restaurants and contractors? Maybe you’ve had a lot of success providing life … Read more

Symbiosis: Referrals & Your Agency

an agency building symbiotic business strategies

To anyone who hears the word ‘symbiosis’ and is immediate transported back to high school biology, I apologize. It’s important to understanding that symbiosis doesn’t just refer to biological relationships, but also inorganic entities like your agency and your referral sources. Adopting a symbiotic business strategy can boost your agency’s visibility and prominence in the … Read more

Referrals: Part of Every Conversation

referral programs

Referral Selling is a proven way to find quality prospects that convert at a high level and help you grow your agency. Having a referral system will provide a consistent source of new leads that will feed your agency on a regular basis. Referrals have a higher probability of converting into a client, yet most … Read more

Self-driving Cars: Where will they steer the insurance world?

Picture to accompany self-driving cars blog.

Autonomous vehicles, a concept we’ve always associated with sci-fi movies is now integrating into our reality. This new decade will bring a rise in the popularity and availability of ‘self-driving’ vehicles, but what does that mean for the insurance industry? Based on research conducted by Tesla, Thesimpledollar.com stated that the safety features of self-driving cars … Read more