Information to help you grow and succeed

Information to help you grow and succeed

Staying up-to-date on current trends is a full-time job, no worries, we've got you covered! Our weekly Blogs cover hot topics all housed in one place, making searching for new growth strategies a breeze!

Staying up-to-date on current trends is a full-time job, no worries, we've got you covered! Our weekly Blogs cover hot topics all housed in one place, making searching for new growth strategies a breeze!

Independent Insurance Blog

Most Recent

Content Marketing / Personal Development

Why Your LinkedIn Sucks

September 16, 2019
Digital Marketing / Insurance How-To

Why Do You Need Email Marketing

Insurance Aggregators / Insurance How-To

What to consider before joining an insurance aggregator

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Fixing Your LinkedIn

Why Your LinkedIn Sucks

Think your LinkedIn profile is attractive? Take another look. Would you glance twice at it if you were a prospective company or client? If your answer is no, we’ve got you covered. Here are some quick and easy tips to spice up your profile! Add More Content Make a longer, more detailed ‘summary’ section with … Read more

Email marketing for insurance agents

Why Do You Need Email Marketing

Think about how many times you use email in your own life. How many times a day you hear that ding from your phone? Let’s face it, email is a big part of our lives. Email marketing, when done correctly, can be like having your very own money tree. Chris Combemale, CEO of the Data and Marketing Association once said, “email stands as one … Read more

Are you considering switching to an insurance aggregator?

What to consider before joining an insurance aggregator

As an independent insurance agent, perhaps you have considered joining an insurance aggregator or agency network; in other words, an association consisting of multiple insurance agencies and which offers support and benefits to its members.  These groups, also known as insurance clusters, can vary greatly from one to the next.  Some cluster members share office … Read more

Do you know the difference between direct carrier appointments and producer subcodes? The difference can make a big difference to small independent insurance agency owners.

Direct Carrier Appointments vs. Producer Sub-Codes: Which Do You Have?

Every captive looks to go independent because they’re tired of being told what business they need to write, how much of it they need to write, and who they have to write it through. You want your name on your book of business, and you want to keep your clients by offering multiple quotes that … Read more

Do you need to call your insurance clients at renewal every year? Here are some things that you can do to increase touchpoints and expand your brand.

Do you HAVE to call clients at renewal?

Why you should always call your clients at renewal? No matter how successful you are, come renewal time you always have that one teeny tiny thought pop in your head: why not just let the sleeping bear lay? It would be so easy to just let the policy automatically renew. No hard phone call to discuss rate … Read more

Here are free marketing tools that independent insurance agents can use to ensure that they are making the most of their time in the day and building their agency's brand.

Free Marketing Tools for Insurance Agents 

America’s largest companies spend mind-boggling amounts of money on advertising, with behemoths like Procter & Gamble, AT&T, and Disney spending billions every year. You don’t have billions (yet!), but there are many ways you can successfully market yourself without even spending a dime. Email Of course you have email, but are you using it effectively as a marketing tool? There’s … Read more

Here are some tips that Independent Insurance Agents can use to increase customer engagement, client retention, and brand recognition.

Social Media Tips for Independent Insurance Agents

Social media is unquestionably a powerful marketing tool that you can employ to promote your business, your products and services. Professional insurance agents may have their own Facebook or social media page. But that is not enough! You have to constantly find ways to keep your page interesting to your target audience and therefore, keep your traffic coming. Here are several suggestions from marketing … Read more

Diverse speakers stand making flip chart presentation talk discussing graph with workers at meeting, multiethnic millennial employees speak brainstorming with colleagues at office briefing

Sales Pitch Points

Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, … Read more

Marketing Tips for Independent Insurance Agents

30 Marketing Clues You Need To Use

In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance … Read more

handshake partnership socialsurvey

ASNOA Announces Partnership with SocialSurvey 

ASNOA is proud to announce a partnership with SocialSurvey, a leading review generation platform for insurance agencies. With this partnership, ASNOA affiliates will be able to take advantage of SocialSurvey’s excellent platform to boost their agency’s online presence and credibility.  “Local insurance agencies deserve the absolute best in customer experience technology and marketing automation,” said SocialSurvey CEO, Scott Harris. “Our … Read more