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Insurance Aggregators / Insurance How-To / Personal Development / Uncategorized
Becoming Independent: Leaving Captivity
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Our Most Recent Blogs
Five Steps to Better SEO for Independent Insurance Agents
As an independent insurance agent, you’ve probably heard about SEO but never understood its essential role in your industry. These days, consumers are searching for their insurance online. If you’re interested in reaching these customers, you will need to get up to speed on using SEO best practices. What Is SEO SEO (search engine optimization) consists of creating quality web content, utilizing relevant keywords, and employing other SEO techniques to drive organic traffic to your website from major search engines like Bing and Google. SEO’s goal is to boost website visibility to potential leads and turn those leads into customers....
10 Ways to Use Social Media to Grow Your Business
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. Although conventional lead generation methods, like community networking and local advertising, remain effective, social media gives you the power to reach more individuals for less money. This article will outline ten ways independent insurance agents can use social media to grow their business. Before you...
How to Create Content Funnels on Your Website
A successful content marketing funnel moves people from knowledge of your business product and service to satisfied customers of your business. On average, a person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. Some of that content is likely a direct answer to the question, “Should I buy A or B?” But think about your purchasing behavior. For example, when searching for an office space or car you started by comparing the prices of two or more office spaces or cars? It’s fair to assume that many of your product buyers (you and I...
Understanding Facebook Ads for Insurance Agents
If there is one thing that every insurance agent worries about, it's getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance companies to compete with billion-dollar insurance companies for quality leads. One of the most popular digital marketing strategies insurance agents worldwide are taking advantage of is Facebook advertising. Understanding Facebook ads can be vital for insurance agents competing with massive insurance companies. In this article, we’ll...
The Benefits of Community Involvement
The benefits of community involvement are exponential for independent insurance agents. Regardless of the community you work in, local engagement will help you build relationships. Those relationships will become the roots that your business needs to grow. The more involved you are in your community, the more you will understand its unique insurance needs. 3 Benefits Associated with Community Involvement Most independent insurance agents not only work to protect the things that matter most to their clients, but enjoy having a positive impact on their community. The professional benefits associated with community engagement are endless. Community involvement allows you to...
Community Marketing Tips for Independent Insurance Agencies
Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle's fuel. Community marketing is essential to any independent insurance agency or insurance broker's survival. It is what will replace cold calls with warm leads that will ultimately grow your agency. Having well-planned strategies for marketing yourself on the community level will help you grow and sustain a base of customers who will turn to you first for all...
Listen to Laura: Collecting Insurance Carrier Commissions
Have you seen the J.G. Wentworth commercial, "It’s My Money and I Need it Now?" It reminds me of all the discussions that I have had with agents about commissions. It’s your money, don’t you want it? You can only receive a commission if your policies are entered into the management system. Every month you should be receiving an Outstanding Commission Report, this report will show you any policies NOT entered into the system, it shows 6 months’ worth of policies. The report also displays the agency name next to each policy, so there's is NO GUESSING required. It’s your...
Designing a Great Insurance Agency Website
Whether you're a seasoned insurance agent or just getting your feet wet in the insurance industry, having a well-designed website is one of the tools that can set your business apart from other agents. Not only does a website serve as your business's digital identity, but it also has the potential of boosting your credibility and attracting new leads. While designing a great insurance agency website can cost anywhere between a hundred dollars to fifty thousand dollars depending on your business needs, there are several basic rules that you must follow to design a great insurance agency that is...
How to Create Great Logos
Every insurance agent wants their agency to stand out from the crowd and make a considerable profit. In this competitive insurance market, you need to be one step ahead of your competitors to score multiple sales and generate enough leads. An alluring logo of your insurance company can make a considerable impact in the market and capture the attention of potential customers. A well-designed mark is a vital part of your insurance agency identity, and it’s a snapshot of your insurance company value and principles. Every element in a typical logo design like color, font, and shape speaks to...
5 Insurance Strategies for 2022 Trends
As we approach the end of another tumultuous year, under the cloud of a lingering global pandemic, the lasting economic impact on the insurance industry is undeniable. Companies saw incredible losses in key sectors, like property-casualty underwriting. Analysts expect a continued drop in property-casualty underwriting as job losses and bankruptcies affect small business premiums. Unfortunately, these losses are expected to last well into the new year as companies in the retail, food service, and personal services industries continue to struggle. Projections indicate that volume will not return to pre-pandemic levels until the fourth quarter of 2022. With nonlife premiums expecting...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.