Information to help you grow and succeed

Information to help you grow and succeed

Staying up-to-date on current trends is a full-time job. No worries, we've got you covered! Our weekly Blogs cover hot-topic information all housed in one place, making searching for new growth strategies a breeze!

Staying up-to-date on current trends is a full-time job, no worries, we've got you covered! Our weekly Blogs cover hot topics all housed in one place, making searching for new growth strategies a breeze!

Independent Insurance Blog

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Cybersecurity Tips When Working Remote

September 17, 2020
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Three Ways to Maximize Growth

Digital Marketing / Insurance How-To / Local Marketing

Social Media Contest Ideas

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cybersecurity dangers for IAs

Cybersecurity Tips When Working Remote

It seems like almost overnight we all switched to working remotely, and some of us have seen massive spikes in productivity! Working from home (or your beach house in Florida) comes with great perks like flexible working location, anytime snack breaks, and regular cuddles from your pets, but did you know it can have some nasty repercussions?   Working in Public Spaces Imagine this scenario: you’re tired of being cooped up in your home, so you decide to work from...
What learning looks like as an independent agent.

Three Ways to Maximize Growth

How is growth measured as an independent agent? By writing more business? Sorry, but no. Growth is measured by your knowledge as an insurance professional. You should be constantly learning about the industry. Yes, you are required to attend classes and get credit for continuing education, but CE credits are not the end-all be-all to learning about insurance. As a top independent agent, you need to learn how the world of independent insurance works in order to offer the best...
Social media contests for insurance agents

Social Media Contest Ideas

Everyone is preaching about how quickly social media can boost your visibility, but nobody is showing you how. Inspired by our upcoming class on Digital Touch Points (part of the ASNOA U Virtual Road Trip) lead by Communications Assistant Madeline Smith, we've put together the top five easiest social media contests guaranteed to spice up your digital marketing! Caption Contest: You post a funny picture (what it’s like working remotely/from home) and ask your clients to think of a caption....
Need-based selling tips

Need-Based Selling

Let’s talk about potentially the greatest shift in sales in this century: Need-based selling. Need-based selling means restructuring your sales strategies around your individual client’s needs. Up until the pandemic, most sales tactics were based on product offerings; you can provide countless auto policies from all of the biggest carriers, and that is why people should get their insurance from your agency. Frankly, that way of selling just won’t cut it anymore.   So what’s changed? Well, people. This pandemic...
Examples of a SWOT Analysis

Developing a Strategy For Success

One of the easiest ways to figure out how efficiently your agency is running is by performing a SWOT Analysis… but what the heck is that? Long story short, a SWOT Analysis is a technique for assessing (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats in your business (mindtools.com). So how is a SWOT helpful? You can use it to get the most out of your agency’s current resources, and it will show you how to use your assets to your best advantage....
Motivate your team!

How to Motivate Your Team

At this stage in the game, most companies are going through an unexpected lull in enthusiasm. It’s not because we lack ambition or determination, it’s just that everything suddenly feels like a lot. We worked at the office, then we worked from home, now we’re back to the office. Swinging from place to place has left some of us dizzy, disoriented, and incredibly tired. If you’re now finding it challenging to motivate your team, you are not alone. Fortunately, there...
Bootstrap marketing techniques

Bootstrap Marketing for IAs

You’ve heard by now the importance of investing in marketing for your agency, but 1) who has the time to launch several successful marketing campaigns and 2) where would you find the money to pay for them? The good news is that it doesn't have to cost you an arm and a leg to build up your agency’s popularity. It is totally possible to grow your business with minimal investment into marketing if you're willing to learn. Take a look...
Closing clients remotely

How to Close Remotely

Whether you’re opening your agency up completely or permanently implementing work-remote options, the recent pandemic has changed how independent agents think about business. Gone are the days of door-to-door prospecting, with digital marketing and advertising taking its place. Times are changing, and independent agents need to acclimate in order to find success with the millennial and Gen Z populations. Target Your Market There is no better tip than that through the COVID-19 ordeal. This method helps you find a niche...
Remarketing to Commercial Lines clients

Streamline Commercial Lines Remarketing

Remarketing commercial lines is a big task and shouldn’t be taken lightly. In fact, many agents shy away from the it because they either don’t feel comfortable enough dealing with commercial lines or they think remarketing is too much of a hassle. Let me tell you something: it’s not as difficult as you think! There are plenty of resources available to independent agents (ASNOA Affiliates most of all) that streamline the process and make remarketing an extra source of revenue....
Google my business page

Google My Business for IAs

The internet is not easy, we know, but something that could make or break a sale is your Google My Business page. More and more people go straight to Google when researching insurance agencies, and if you’re agency’s information isn’t accurate or easily readable, that will most definitely dissuade clients from reaching out.   Here is a brief checklist of ways you can easily improve your Google My Business page  Check ownership of current listing. It is likely owned by your captive carrier but check to see if...