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Our Most Recent Blogs
Reducing Operating Costs in The Insurance Industry
It seems like everyone’s trying to find ways to reduce expenses these days, and the insurance industry is no different. Inflation, rising costs of raw materials, and disruption in supply chains have led to a higher cost of doing business in 2023. Is it possible for insurance companies to thrive in this economic environment? Just as in the case of individual households, the answer goes back to managing the expenses of day-to-day operations. Here are six ways to reduce operating costs in your company. 1. Optimize Operations to Lower Overhead One of the best ways to reduce costs is to...
The Predictability of the Insurance Industry
The insurance industry is no longer as predictable as it was in the past. Things are quickly evolving as concerns around climate change interact with inflation and quickly-changing technology. Client expectations are also changing due to shifts during the COVID-19 pandemic, including better online user experiences. To be successful in this industry, it’s critical to get super focused, adapt to the times, and pivot when necessary. Know Thyself While the competition in this industry can seem intimidating, the truth is that there’s plenty of room for everyone to thrive. Insurers need to know their zone of genius and focus their...
Small Commercial Can Be Easy
...seriously! Read ahead to see how ASNOA and Bold Penguin’s partnership helps agents grow their small commercial book. Historically, small commercial has been a time-consuming and challenging process to quote. Lots of repetitive paperwork, calls, and submissions had to be undertaken for just one quote - and that assumes that you’d be able to find coverage for your customer. Getting a quote for a small commercial customer could take so much effort, that by the time you bound their policy, you’d lost money. Plus, no one has ever said, “I love filling out ACORD forms!” so there has been frustration...
How Emerging Technology is Changing the Shape of the Insurance Industry
From automation to the use of artificial intelligence (AI) to offering policy quotes in real-time and more, insurance agents are looking for their carriers to boost the implementation of new and emerging technologies not only for their own benefit but for the benefit of their policyholders as well. When the world as we knew it was turned upside down by the COVID-19 pandemic, the insurance industry, like many other industries, embraced remote business models seemingly overnight. As world economies have slowly emerged from pandemic-era restrictions, insurers have been looking to accelerate their reliance on emerging tech as a way to...
Addressing Cyber Threats & Preventing Loss with Cyber Security Insurance
As an insurance agent, you probably already know the importance of having a good cyber insurance policy to protect your business in case of a data, privacy, or network breach. However, you need to ask yourself if your clients fully comprehend how cyber insurance can protect them and if you're doing enough to inform them. The last time we talked about cyber threats/insurance, the cyber security insurance market was projected at $14.5 billion by 2022. According to Allied Market Research, the market is now projected to reach $28.6 billion by 2026. Insurance providers are continually adapting to the cyber security...
Five Steps to Better SEO for Independent Insurance Agents
As an independent insurance agent, you’ve probably heard about SEO but never understood its essential role in your industry. These days, consumers are searching for their insurance online. If you’re interested in reaching these customers, you will need to get up to speed on using SEO best practices. What Is SEO SEO (search engine optimization) consists of creating quality web content, utilizing relevant keywords, and employing other SEO techniques to drive organic traffic to your website from major search engines like Bing and Google. SEO’s goal is to boost website visibility to potential leads and turn those leads into customers....
10 Ways to Use Social Media to Grow Your Business
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. Although conventional lead generation methods, like community networking and local advertising, remain effective, social media gives you the power to reach more individuals for less money. This article will outline ten ways independent insurance agents can use social media to grow their business. Before you...
How to Create Content Funnels on Your Website
A successful content marketing funnel moves people from knowledge of your business product and service to satisfied customers of your business. On average, a person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. Some of that content is likely a direct answer to the question, “Should I buy A or B?” But think about your purchasing behavior. For example, when searching for an office space or car you started by comparing the prices of two or more office spaces or cars? It’s fair to assume that many of your product buyers (you and I...
Understanding Facebook Ads for Insurance Agents
If there is one thing that every insurance agent worries about, it's getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance companies to compete with billion-dollar insurance companies for quality leads. One of the most popular digital marketing strategies insurance agents worldwide are taking advantage of is Facebook advertising. Understanding Facebook ads can be vital for insurance agents competing with massive insurance companies. In this article, we’ll...
The Benefits of Community Involvement
The benefits of community involvement are exponential for independent insurance agents. Regardless of the community you work in, local engagement will help you build relationships. Those relationships will become the roots that your business needs to grow. The more involved you are in your community, the more you will understand its unique insurance needs. 3 Benefits Associated with Community Involvement Most independent insurance agents not only work to protect the things that matter most to their clients, but enjoy having a positive impact on their community. The professional benefits associated with community engagement are endless. Community involvement allows you to...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.