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Our Most Recent Blogs
Set Yourself Up for Success in 2021
The new year brings new goals, and it’s safe to assume that most of us are looking for a more prosperous turnout than what 2020 left us with. One way to measure your success and track your forward progress is by setting goals for your independent agency, but not just any goals. SMART goals are the best ways to measure your growth and success because they set specific deadlines and are unique to your individual company. “SMART” goals stand for specific, measurable, attainable, relevant, and timely. If it seems a little complicated, don’t worry. Goal setting doesn’t have to be...
When are Life Settlements Needed?
In my previous article, I spoke about how both you and your clients can benefit from life settlements. Though the advantages seem too good to be true, there are real-life situations where your customers stand to gain more through life settlements than they would retaining an outdated life insurance policy. Here are a few examples of these conditions: Personal Circumstances When a lapse or surrender is contemplated, and examining all options is in your best interest When your client’s policy becomes too expensive, or if it hasn’t performed as illustrated or expected When the beneficiary predeceases the insured...
2021 Insurance Trends to Watch
Ok, I’ll say it: We are ALL glad 2020 is almost over! This year threw a lot at small businesses, and some of us are still trying to put our heads on straight. To get yourself a little more prepared for 2021, here are some trends to watch in the insurance industry. Data-driven insurance This probably doesn’t sound very new to you since insurance has always been a data-driven market, but new technology means that insurers can now take advantage of big data. Through the use of management systems and marketing automations, independent agents are able to learn more about...
Why You Should be Attached to Attachments
Have you heard staff ask questions like, “Where are the carrier documents?” or “Where are the quote sheets?” Do you find yourself spending a lot of time looking for declaration pages, client information, or the last ten signed applications the carriers ask for? Let’s be honest, it was easier to grab paper documents while working in the office. We went from having all of the office’s resources at our fingertips to frantically searching for everything Epic! Well I’ve got some news for you: Epic is only as good as the information you put in it. If you are not putting...
How to Make More with Life
Selling life insurance is already cumbersome, so why even bother adding to it? I’m a life guy, have been for 40 years selling over $1B of face amount. From the very beginning I concentrated on building my business by finding unique niches that made my value proposition more attractive to prospects. Once I earned their trust and confidence their generous referrals lead to alignments and introductions to complimentary, non-competing professionals. These two things reduced or eliminated competition wherever possible while allowing me to earn a respectable living for my efforts. The life insurance sale process presents numerous challenges regardless if...
Merry Social Media Marketing Ideas
2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they give you unique opportunities to build stronger connections with your clients, so take advantage of the season and start incorporating yourself into the posts! Your business is built by real people, and your clients want to see that. These merry marketing ideas will help get...
How to Protect Your E&O
Over the years, I have seen some mishaps from CSRs, producers, and agency owners that have resulted in clients filing a claim against their agency's E&O Insurance policy. The real kicker is that some of these could have easily been avoided. As an agency owner, you try and protect your E&O Insurance against all possible claims. But did you know one of the ways to protect that policy is by educating your staff about its benefits? In fact educating your staff about your E&O policy can result in: Lower E&O premiums Increased awareness by agency staff Improved overall agency operations...
IA Moving Checklist
So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which is why we created a list so you can make the most out of your relocation. Here’s how you can take advantage of your change in environment: You should reach out to your customers and prospects While you’re going through the process of relocating, you...
Comparing Different Insurance Agency Location Types
What are the pros and cons of a storefront vs. a home office vs. a rented “virtual” office/shared space? One of the biggest questions you’ll need to answer as you formulate plans to start your business is where you will locate it. Will you work from home or set up an office, storefront or other commercial space? In some cases, you’ll have no choice, as the needs of your business or zoning laws may decide for you. But very often, the decision will be yours. If you’re trying to decide whether to start a home-based business vs. brick and mortar...
How to Purchase Your Independent Insurance Agency Domain
There are a ton of website domain providers out there. Pick the one that offers you the best combination or price, service, and security. We have used GoDaddy, Network Solutions, and Google Domains. I am going to use GoDaddy for the visuals below, but the steps are pretty much the same for all three sites: 1.Go to GoDaddy.com and look for the search bar at the top 2. Type in your desired company name and click “Search Domain.” Let’s use “Lang Insurance” after my last name. 3. If your domain name is taken like mine, you will see this on...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.