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2021 Insurance Trends to Watch
Ok, I’ll say it: We are ALL glad 2020 is almost over! This year threw a lot at small businesses, and some of us are still trying to put our heads on straight. To get yourself a little more prepared for 2021, here are some trends to watch in the insurance industry. Data-driven insurance This probably doesn’t sound very new to you since insurance has always been a data-driven market, but new technology means that insurers can now take advantage of big data. Through the use of management systems and marketing automations, independent agents are able to learn more about...
How to Make More with Life
Selling life insurance is already cumbersome, so why even bother adding to it? I’m a life guy, have been for 40 years selling over $1B of face amount. From the very beginning I concentrated on building my business by finding unique niches that made my value proposition more attractive to prospects. Once I earned their trust and confidence their generous referrals lead to alignments and introductions to complimentary, non-competing professionals. These two things reduced or eliminated competition wherever possible while allowing me to earn a respectable living for my efforts. The life insurance sale process presents numerous challenges regardless if...
How to Protect Your E&O
Over the years, I have seen some mishaps from CSRs, producers, and agency owners that have resulted in clients filing a claim against their agency's E&O Insurance policy. The real kicker is that some of these could have easily been avoided. As an agency owner, you try and protect your E&O Insurance against all possible claims. But did you know one of the ways to protect that policy is by educating your staff about its benefits? In fact educating your staff about your E&O policy can result in: Lower E&O premiums Increased awareness by agency staff Improved overall agency operations...
IA Moving Checklist
So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which is why we created a list so you can make the most out of your relocation. Here’s how you can take advantage of your change in environment: You should reach out to your customers and prospects While you’re going through the process of relocating, you...
How to Purchase Your Independent Insurance Agency Domain
There are a ton of website domain providers out there. Pick the one that offers you the best combination or price, service, and security. We have used GoDaddy, Network Solutions, and Google Domains. I am going to use GoDaddy for the visuals below, but the steps are pretty much the same for all three sites: 1.Go to GoDaddy.com and look for the search bar at the top 2. Type in your desired company name and click “Search Domain.” Let’s use “Lang Insurance” after my last name. 3. If your domain name is taken like mine, you will see this on...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.