Expand your understanding of personal lines.

Expand your understanding of personal lines.

The Personal Lines Coverage Course series was created to give you confidence, basic knowledge, resources and tools to sell Personal Lines Insurance. Our mission is to provide you with the knowledge necessary to increase revenue and efficiency in operating your agency. This course is FREE to ASNOA Affiliates.

The Personal Lines Coverage Course series was created to give you confidence, basic knowledge, resources and tools to sell Personal Lines Insurance. Our mission is to provide you with the knowledge necessary to increase revenue and efficiency in operating your agency. This course is FREE to ASNOA Affiliates.

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Understand insurance at a deeper level

Learn all the definitions you never knew, principles around salesmanship, best practices, and how to give your best elevator pitch to close the sale.

Interact with experts and peers

Take advantage of a live instructor who can answer questions, expand into concepts, and administer quizzes throughout the course.

Explore all of Applied Epic's capabilities

Learn how to efficiently utilize your agency management system to track sales growth and goals. Get tips on how to handle entering difficult policies.

Personal Lines Course Syllabus

Current Semester: Winter Semester (December 3 - 17)

Chapter 1: Introduction to Personal Lines Insurance

December 3, 2019 | 10:00 AM - 12:00 PM CST
o Lesson 1 – Definitions

  • Master definitions of Insurance, Risk, Perils and gain basic knowledge of Insurance Principles
  • Utmost of Faith
  • Insurable Interest
  • Principles of Indemnity
  • Principles of Contribution
  • Principles of Subrogation
  • Principles of Loss Minimization
  • Principle of “Causa Proxima”

o Lesson 2: Best Practices

  • Role in the Agency
  • Being Organized
  • Standard Operating Procedures
  • Take an Exam – Must pass by 70% or higher before moving on with the next chapter (you are allowed 3 attempts)
Chapter 2: Personal Lines Auto Policy

December 5, 2019 | 10:00 AM - 12:00 PM CST
o Lesson 1: The Basics of an Auto Policy

  • Definitions
  • Purpose of the Dec Page

o    Lesson 2: Analyze the Auto Policy

  • Liability Coverages & Deductibles
  • Medical
  • Uninsured
  • Damage to Others
  • Conditions and Provisions
  • Endorsements
  • Additional Insured & Additional Interest
  • Exclusions
  • Misc. Coverages
  • Claims
  • Case Studies
  • Take an Exam – Must pass by 70% or higher before moving on with thenext chapter (you are allowed 3 attempts)
Chapter 3: Personal Lines Homeowners Policy

December 10, 2019 | 10:00 AM - 12:00 PM CST
o Lesson 1: The Basics of a Homeowners Policy

  • Definitions
  • Purpose of the Dec Pages 
  • Review various other homeowner forms, HO3, HO4, HO5

o    Lesson 2: Analyze the Homeowners Policy

  • Liability Coverages & Deductibles
  • Conditions
  • Endorsements
  • Additional Insured & Additional Interest
  • Exclusions
  • Misc. Coverages
  • Claims
  • Issues in Home policies- cancel, death, non-renewals
  • Case Studies
  • Take an Exam – Must pass by 70% or higher before moving on with the next chapter (you are allowed 3 attempts)
Chapter 4: Personal Lines Umbrella

December 12, 2019 | 10:00 AM - 12:00 PM CST
o Lesson 1: The Basics of an Umbrella Policy

  • Definitions
  • Purpose of the Dec Pages 
  • Review the importance of the umbrella
  • Homeowners policy
  • Auto policy

o    Lesson 2: Analyze the Umbrella Policy

  • Liability Coverages & Deductibles
  • Conditions
  • Endorsements
  • Exclusions
  • Misc. Coverages
  • Claims
  • Case Studies
  • Take an Exam – Must pass by 70% or higher before moving on with the next chapter (you are allowed 3 attempts)
Chapter 5: Personal Lines Customer Service & Marketing

December 17, 2019 | 10:00 AM - 12:00 PM CST
o Lesson 1: Servicing Clients

  • Endorsements
  • Cancellations
  • Claims
  • Cross-Selling
  • Personal Insurance Review
  • Workflows

        Lesson 2: Marketing

  • Carriers
  • Powerhouse Learning
  • ASNoA Toolkits

§ Take an Exam – Must pass by 70% or higher before moving on with the next chapter (you are allowed 3 attempts)

Commissions

Take quizzes and tests to keep yourself on track to succeed.

There will be quizzes throughout each lesson to help with your learning process. You will be required to take an exam at the end of each chapter. Don't worry, you can re-take the exam up to three times. Exams are open-book and do not require a monitor. You must pass each exam with a 70% or better to receive your diploma.

Laura Hamilton Bio Pic

About the Presenter:
Laura Hamilton, PLCS, SBCS
Education Manager

Laura Hamilton has been in the insurance industry since 2005 in a captive agent until the agency owner realized that the grass is greener on the other side and joined ASNOA. A decision that should have been made years priors.
As part of the ASNOA family since 2007, Laura has primarily specialized in personal lines. Working strongly with customer service. When her agency owner retired, Laura worked for another ASNOA agent inside the ASNOA headquarters and then in an offsite location. The agency owner decided to pursue other insurance options and opened ASNOA commercial line’s agency. At that time, Laura decided to work directly for ASNOA in the personal line service center. With a primary focus on customer service, remarketing and reports to manage and operate the agency management system.

With the passion and desire to teach others her management system organization and skills, led her to a position in the ASNOA Education and Training department. This role was all too familiar since she was working directly in the systems since 2011.

During her time as a trainer, Laura, assisted in developing standard operating procedures and videos to help others learn more about the agency management system. With the growing organization, Laura was promoted to Education Manager where she has developed a training manual, received her SBCS and PLCS designation. She has assisted in developing, an agency management class that is implemented during state Sales Conference. With the focus on training others on learning the agency management system, Laura has continued to develop training procedures that are implemented every day by other trainers. Every month, Laura hosts and creates a web session called Live with Laura. This web session is to give a stronger focus on specific features within the management system and to guide users to better operate their agency.

Laura continues to develop classes to help other agents and customer service reps make the best of their insurance skills by developing a Personal Lines Coverage Course. This course is going to give producers a better understanding of personal lines coverage and customer service skills.

Register for Personal Lines Coverage Course