sales strategy

How to Find Your Niche as an Independent Insurance Agent

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One of the biggest mistakes independent insurance agents make is trying to be everything to everyone. It sounds productive at first. After all, you’d think that if you have more products, then you have more prospects, and consequently, more opportunities. But in reality, trying to serve everyone often leads to weaker marketing, inconsistent referrals, slower … Read more

Why Aren’t More Independent Agents Selling Commercial Insurance?

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Solar Panels

Despite the rising demand for business insurance, many independent agents are hesitant—or outright resistant—to enter the commercial space. Whether you’re an agency owner wondering why your producers aren’t cross-selling to business clients, or you’re an agent yourself questioning where to start, it’s clear that commercial insurance remains an underutilized growth opportunity. So why aren’t independent … Read more