As an independent insurance agent, you’ve probably heard about SEO but never understood its essential role in your industry. These days, consumers are searching for their insurance online. If you’re interested in reaching these customers, you will need to get up to speed on using SEO best practices. What Is SEO SEO (search engine optimization) … Read more
Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle’s fuel. Community marketing is essential to any independent insurance agency or insurance broker’s … Read more
How Independent Insurance Agencies Can Harness Thanksgiving to Build Relationships As we approach the holiday season, insurance may not be at the forefront of most people’s minds, but Thanksgiving can be a great time for insurance agencies to boost engagement and increase their brand image. Celebrated on the fourth Thursday of each November, … Read more
If your offices are closing to celebrate the USA’s Independence Day, you will need to notify your clients of the closure and which day you plan to return to business. We created several email templates you can use when communicating your holiday office hours. There are a variety of fun headers to choose from, and … Read more
Since Safeco started offering a website grader for insurance agents, many members of our network have started to reach out for suggestions on how to improve their Google standing and overall web traffic. We created a list of the most common things independent agents can update that can not only improve your Safeco score, but … Read more
The new year brings new goals, and it’s safe to assume that most of us are looking for a more prosperous turnout than what 2020 left us with. One way to measure your success and track your forward progress is by setting goals for your independent agency, but not just any goals. SMART goals are … Read more
You’ve heard by now the importance of investing in marketing for your agency, but 1) who has the time to launch several successful marketing campaigns and 2) where would you find the money to pay for them? The good news is that it doesn’t have to cost you an arm and a leg to build … Read more
The age-old question, “how do I get more leads, generate more sales, and help more customers?” Agents are asking that question more frequently, especially in the current market. We believe Independent Agencies can enhance their lead-generating capabilities by leveraging a digital customer experience, regardless of whether we are social-distancing or back to business as … Read more
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The coronavirus pandemic has impacted almost every aspect of our lives. Daily activities like grocery shopping, chatting with friends, and traveling to and from work have all changed to incorporate some aspect of uncertainty. With so many resources out there claiming one thing or another, how can you pinpoint exactly how your industry is changing … Read more