Target Marketing for IAs

Target Marketing Strategies

Target marketing is smart marketing, and if your agency isn’t using these five strategies already, we’ve got news for you: chances are you’re working too hard for too little payoff. But how can you find target markets?   Here are five opportunities to look into:  Take a look at clients you’re currently serving and examine your book of business. Do you write a lot of restaurants and contractors? Maybe you’ve had a lot of success providing life … Read more

COVID Cold Calling

Cold calling post covid-19

Let’s face it, cold calling has been brutal these past few months. There is a full-proof way to stay consistent while calling potential clients, so you can focus on enriching your content and tell those nerves to take a hike! Here’s what to consider when cold calling after the pandemic: Write a script This way … Read more

The Digital Customer Experience

Agents should focus on their digital customer experience.

The age-old question, “how do I get more leads, generate more sales, and help more customers?”     Agents are asking that question more frequently, especially in the current market. We believe Independent Agencies can enhance their lead-generating capabilities by leveraging a digital customer experience, regardless of whether we are social-distancing or back to business as … Read more

How to Compare Insurance Networks

Comparing insurance networks

More money, independence, access, how many times have you heard these buzz words from other networks you’ve interviewed? The truth is they lure you in with these promises, but once affiliated, you’re quick to see the tarnish under the shine. We don’t mean to burst your bubble, but we’re tired of watching independent agents fall … Read more

Referrals: Part of Every Conversation

referral programs

Referral Selling is a proven way to find quality prospects that convert at a high level and help you grow your agency. Having a referral system will provide a consistent source of new leads that will feed your agency on a regular basis. Referrals have a higher probability of converting into a client, yet most … Read more

ASNOA EVP Speaks on 2020 Profitability

Profitability chart

With 2020 upon us, we have turned the calendar on another outstanding year for ASNOA and our Affiliate Agencies. In the coming weeks and months, carriers will begin to payout profit and growth bonuses for 2019 performance. Thanks to the hard work of our Affiliates, and The ASNOA Advantage®, we expect to have a very … Read more

Ways to put more cash in your pocket as an insurance agent: Limiting MVR chargebacks 

How to limit MVR chargebacks as an insurance agent

Ways to put more cash in your pocket as an insurance agent: Limiting MVR Chargebacks One quick and easy way to put more cash in your pocket as an agency owner is to look at your MVR chargeback conversion percentages. These seem like small one-off charges, but they add up rather quickly, especially as you … Read more

Sales Pitch Points

Diverse speakers make flip chart presentation in conference room

Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, … Read more