30 Marketing Clues You Need To Use

Marketing Tips for Independent Insurance Agents

In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance … Read more

How To Compete Against Insurance Giants

A happy businessman with boxing gloves on arms raised in victory stands near a giant male leg fallen down.

If you asked the average American what insurance companies they know, many of them would be able to mention the GEICO lizard, Peyton Manning with Nationwide, or even JK Simmons telling you that Farmer’s “has seen a thing or two.” These industry giants spend billions each year on their advertisements in an attempt to make … Read more

What do you know about Cyber Security Insurance?

The concern with Data  As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your … Read more

Is Email Marketing Really Important?

Is Email Marketing Important

Every day we are communicating with coworkers, businesses, and even friends and family — our lives are in our inbox. When it comes to our spending habits, most of us expect businesses to communicate with us through our email address, providing us relevant information on promotions, deals, or changes to their service. Gone are the … Read more