Five Steps to Better SEO for Independent Insurance Agents

Search Engine Optimization

As an independent insurance agent, you’ve probably heard about SEO but never understood its essential role in your industry. These days, consumers are searching for their insurance online. If you’re interested in reaching these customers, you will need to get up to speed on using SEO best practices. What Is SEO SEO (search engine optimization) … Read more

10 Ways to Use Social Media to Grow Your Business

Social Media Grows your Business

These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more

Understanding Facebook Ads for Insurance Agents

Facebook Ads for Agents

If there is one thing that every insurance agent worries about, it’s getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance … Read more

Community Marketing Tips for Independent Insurance Agencies

Community Marketing

Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle’s fuel. Community marketing is essential to any independent insurance agency or insurance broker’s … Read more

5 Insurance Strategies for 2022 Trends

Insurance Strategies for 2022

As we approach the end of another tumultuous year, under the cloud of a lingering global pandemic, the lasting economic impact on the insurance industry is undeniable. Companies saw incredible losses in key sectors, like property-casualty underwriting. Analysts expect a continued drop in property-casualty underwriting as job losses and bankruptcies affect small business premiums. Unfortunately, … Read more

Thanksgiving Messages for Customers

Thanksgiving Insurance Messages

For insurance companies with customers in the United States, Thanksgiving Day is the perfect time to show your appreciation for your customers. As a national holiday, unaffiliated with any religion, it offers the perfect opportunity to thank all your clients at once and let them know how much you appreciate their business. In this post, … Read more

Updating Your Address without Destroying your Google Ranking

A young businesswoman moving in office, getting new work place

If you are planning to move your agency, here are some tips to prevent your Google ranking from becoming a disaster. Now, before you get excited and make these changes weeks before your actual move, you should know that premature address changes are against Google guidelines and could cause a lot of issues in the … Read more

Get Your Website Noticed

Website Updates

Since Safeco started offering a website grader for insurance agents, many members of our network have started to reach out for suggestions on how to improve their Google standing and overall web traffic. We created a list of the most common things independent agents can update that can not only improve your Safeco score, but … Read more

Merry Social Media Marketing Ideas

social media marketing ideas

2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they … Read more