Insurance Automation: what is it?

insurance automation technology

What is ‘automation?’ Chances are by now that you’ve heard automation talked about in insurance at least half a dozen times now. Automate this, automate that – but what does it really mean? When these insurance leaders talk about how automation is changing the game in insurance, what specific processes are they referring to? Let’s … Read more

Why Do You Need Email Marketing?

Email marketing for insurance agents

Think about how many times you use email in your own life. How many times a day you hear that ding from your phone? Let’s face it, email is a big part of our lives. Email marketing, when done correctly, can be like having your very own money tree. Chris Combemale, CEO of the Data and Marketing Association once said, “email stands as one … Read more

Free Marketing Tools for Insurance Agents 

Free Marketing Tools

America’s largest companies spend mind-boggling amounts of money on advertising, with behemoths like Procter & Gamble, AT&T, and Disney spending billions every year. You don’t have billions (yet!), but there are many ways you can successfully market yourself without even spending a dime. Email Of course you have email, but are you using it effectively as a marketing tool? There’s … Read more

Social Media Tips for Independent Insurance Agents

Social Media Tips for Insurance Agents

Social media is unquestionably a powerful marketing tool that you can employ to promote your business, your products and services. Professional insurance agents may have their own Facebook or social media page. But that is not enough! You have to constantly find ways to keep your page interesting to your target audience and therefore, keep your traffic coming. Here are several suggestions from marketing … Read more

30 Marketing Clues You Need To Use

Marketing Tips for Independent Insurance Agents

In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance … Read more

What do you know about Cyber Security Insurance?

The concern with Data  As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your … Read more

Is Email Marketing Really Important?

Is Email Marketing Important

Every day we are communicating with coworkers, businesses, and even friends and family — our lives are in our inbox. When it comes to our spending habits, most of us expect businesses to communicate with us through our email address, providing us relevant information on promotions, deals, or changes to their service. Gone are the … Read more