Hiring within the insurance world is changing. It’s no longer enough to post a “help wanted” sign in the local paper or rely on word of mouth to find the right talent. Producers and customer servicerepresentatives (CSRs) are the backbone of any agency. However, finding the right people in today’s digital-first environment can be challenging. … Read more
January is an excellent time to review your marketing strategy from the past year and revamp it for the year ahead. The rise of AI-enhanced analytics, virtual assistants, and personalized advertising has made it much easier to reach your ideal customer. These approaches are all about staying ahead of the curve, connecting with clients in … Read more
Joining an insurance network can provide independent agents with valuable resources, support, and opportunities for growth. It can ultimately help you compete more effectively in the insurance marketplace. However, agents need to ask questions and carefully evaluate the benefits, costs, and terms of membership before deciding to join a particular network. Here are 10 questions … Read more
A blog from ASNOA’s own Director of Education, Laura Hamilton AI for marketing refers to the use of artificial intelligence technologies and techniques to enhance and automate various marketing processes and activities. It involves the application of machine learning, natural language processing, and other AI technologies to analyze large amounts of data, gain insights, and … Read more
As an independent insurance agent, you’ve probably heard about SEO but never understood its essential role in your industry. These days, consumers are searching for their insurance online. If you’re interested in reaching these customers, you will need to get up to speed on using SEO best practices. What Is SEO SEO (search engine optimization) … Read more
These days, everyone has at least one social media account. Whether it’s Twitter, LinkedIn, Instagram, or Facebook, tech-savvy businesses know that a social media presence is key to connecting with customers. Small insurance agencies and independent insurance agents also need to meet their existing and potential customers where they are. Today, they’re on social media. … Read more
If there is one thing that every insurance agent worries about, it’s getting quality leads to patronizing their products and services. Nowadays, insurance agents are always on the move to find better marketing strategies and platforms to reach potential insurance leads. Thankfully, digital marketing platforms like Facebook have created a way for small to medium-sized insurance … Read more
Since Safeco started offering a website grader for insurance agents, many members of our network have started to reach out for suggestions on how to improve their Google standing and overall web traffic. We created a list of the most common things independent agents can update that can not only improve your Safeco score, but … Read more
The new year brings new goals, and it’s safe to assume that most of us are looking for a more prosperous turnout than what 2020 left us with. One way to measure your success and track your forward progress is by setting goals for your independent agency, but not just any goals. SMART goals are … Read more
The first complete form of Twitter had its debut in 2007 at the famous South by Southwest music conference in Austin, TX, and it initially had trouble developing a revenue stream because, unlike other social media platforms, there was no opportunity for banner advertisements (Britannica.com). Fast forwarding to today, the platform boasts 330 million monthly … Read more