January is an excellent time to review your marketing strategy from the past year and revamp it for the year ahead. The rise of AI-enhanced analytics, virtual assistants, and personalized advertising has made it much easier to reach your ideal customer. These approaches are all about staying ahead of the curve, connecting with clients in … Read more
Excess and surplus (E&S) insurance is a fascinating part of the insurance world, as it offers coverage for risks traditional insurers cannot or will not handle. With 2025 shaping up to be a pivotal year for this market, it’s crucial for independent agents to understand the nuances of E&S insurance to serve clients effectively and … Read more
A Holiday Marketing Guide for Insurance Agents The holiday season can be a challenging time in the insurance industry. As people’s lives become preoccupied with visions of sugarplums and other assorted Christmas cheer, they tend to think less and less about insurance. With the holidays fast approaching, now is the time to start … Read more
How Independent Insurance Agencies Can Harness Thanksgiving to Build Relationships As we approach the holiday season, insurance may not be at the forefront of most people’s minds, but Thanksgiving can be a great time for insurance agencies to boost engagement and increase their brand image. Celebrated on the fourth Thursday of each November, … Read more
2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they … Read more