Spring is the time for insurance buying. Home purchases surge. Vehicles change hands. Small businesses form or expand. Life events, like graduations and weddings, accelerate. It’s the time of year when consumers, already in a buying mindset, are far more willing to engage, request quotes, and switch providers. Yet, despite this predictable surge, many independent … Read more
Commercial insurance can feel intimidating, especially for independent agents who build their book on personal lines. It’s true that commercial policies are more complex, and it may feel more risky. However, commercial insurance is also one of the most stable, scalable, and rewarding areas of the business. You don’t need to become a commercial expert … Read more
Independent insurance agents are often told they should “find a mentor,” especially when it comes to sales training. But in practice, that advice can feel vague, frustrating, or unrealistic—especially when you’re already busy running quotes, handling renewals, chasing leads, and trying to grow revenue at the same time. Unlike captive agents, independents don’t always have … Read more
How can you use a working referral program to generate more business? Referrals are the most coveted way to gain business, and in an age where exposure means everything, they are one of the ways prospective clients determine your credibility. Honestly, the easiest (and cheapest) way to market your agency is by word of mouth, … Read more
Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, … Read more