In the competitive world of insurance, one factor continues to separate thriving independent agents from the rest: exceptional customer service. For independent insurance agencies, happy clients aren’t just a bonus—they’re the heartbeat of the business. As a member of the ASNOA, you have access to advanced tools, marketing resources, and carrier relationships. But what truly … Read more
It’s no secret that prices are up across industries due to the economic changes that have occurred over the past several years. Unfortunately, hard times may cause struggling individuals and families to opt out of insurance coverage in certain situations, or simply stay under-insured. This situation contributes to what’s known as the protection gap—the disparity … Read more
The year 2024 brought its share of highs and lows, leaving a lasting impact on the insurance landscape. Now as the dust settles post-election, 2025 is shaping up to be a year of significant change. Economic trends, technological advancements, regulatory shifts, and environmental challenges are all set to influence the industry. Here’s a closer look … Read more
The insurance industry serves as a cornerstone of stability, offering protection to individuals, businesses, and communities during uncertain times. Whether through safeguarding assets, aiding recovery after unexpected events, or fostering resilience, the industry plays a vital role in society. As we enter this season of gratitude, it’s an ideal time to reflect on the many … Read more
With rising travel costs and other expenses, you may question whether it’s worth the investment to attend industry conferences and trade shows. However, these events are crucial for staying competitive in tough economic times and fostering both personal and business growth. Here are ten reasons why attending a couple of them each year can be … Read more
As summertime approaches, many people set their sights on heading “up north” to the cabin or planning the family reunion at the vacation home later in the summer. Some families may even be meeting with real estate agents over the summer, hoping to find their perfect summer cottage or even a rental for additional income. … Read more
The benefits of community involvement are exponential for independent insurance agents. Regardless of the community you work in, local engagement will help you build relationships. Those relationships will become the roots that your business needs to grow. The more involved you are in your community, the more you will understand its unique insurance needs. … Read more
Independent agencies and brokers rely on sales to survive. Without sales, an agency will lack customers, lose revenue, and have no future. If sales represent the vehicle driving the success of your independent agency, then marketing, specifically community marketing, is that vehicle’s fuel. Community marketing is essential to any independent insurance agency or insurance broker’s … Read more
You’ve heard by now the importance of investing in marketing for your agency, but 1) who has the time to launch several successful marketing campaigns and 2) where would you find the money to pay for them? The good news is that it doesn’t have to cost you an arm and a leg to build … Read more
To anyone who hears the word ‘symbiosis’ and is immediate transported back to high school biology, I apologize. It’s important to understanding that symbiosis doesn’t just refer to biological relationships, but also inorganic entities like your agency and your referral sources. Adopting a symbiotic business strategy can boost your agency’s visibility and prominence in the … Read more