Customers Want to Work With People They Like: How Community Involvement Not Only Generates Leads, But Builds Trust

The new generation of customers want to work with people they like by Breanna Hamilton | September 28, 2025 In today’s digital-first world, insurance buyers have more choices than ever. They can shop rates online, compare coverage with a few clicks, and even buy policies directly from carriers without ever going into an agency. So … Read more

Summer Insurance Insights: The Most Common Claims and Most Insured Items

When the temperatures rise, so do certain insurance risks. For independent insurance agents, summer is the perfect time to educate clients on seasonal hazards, help them prevent claims, and ensure they have the right coverage in place. From backyard barbecues to family road trips and watercraft adventures, summer fun can quickly turn into a financial … Read more

2025 Insurance Market Conditions: What Independent Agents Need to Know

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The insurance marketplace in 2025 is showing signs of much-needed stabilization—yet, it’s anything but boring. Independent agents who are navigating today’s landscape must stay sharp as markets shift, rates adjust, and competition intensifies. Whether you’re writing main street business or venturing into specialized niches, understanding current trends will help you quote smarter, win more clients, … Read more

The Independent Agent’s Toolkit: Must-Have Platforms for Modern Insurance Agencies

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Being an independent insurance agent today is vastly different from what it was a decade ago. With new technology constantly reshaping the industry, agents now have access to an incredible variety of tools designed to streamline their workflows, boost efficiency, and ultimately help them write more business. But with so many platforms out there, it … Read more

Upselling Insurance Products: Why Agents Don’t Ask, and How to Overcome Hesitations

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Independent insurance agents often seek ways to increase sales with their existing clients. The straightforward answer, though sometimes uncomfortable, is simple: just ask! It may sound easier than it actually is in practice, but it’s just a matter of adding to your skill set and practicing daily.   We Encounter Upselling Frequently In our daily … Read more

How AI Has Developed Over the Past Year—and How It’s Transforming the Insurance Industry in 2025 

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The world of insurance is changing fast—and artificial intelligence (AI) is a big reason why. In 2024, AI tools became more powerful, more accurate, and more accessible than ever. But what does this mean for you as an independent insurance agent or business owner? Here’s how AI has developed over the past year and the … Read more

Why Exceptional Customer Service Is the Cornerstone of Success for Independent Insurance Agents

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In the competitive world of insurance, one factor continues to separate thriving independent agents from the rest: exceptional customer service. For independent insurance agencies, happy clients aren’t just a bonus—they’re the heartbeat of the business. As a member of the ASNOA, you have access to advanced tools, marketing resources, and carrier relationships. But what truly … Read more

ASNOA Partners with People’s Premium Finance to Deliver Greater Financial Agility to Independent Insurance Agencies

The Agent Support Network of America (ASNOA), a leading support network and aggregator for independent insurance agencies, today announced a strategic partnership with People’s Premium Finance, a division of Peoples Bancorp Inc. (Nasdaq: PEBO). This collaboration expands the financial toolkit available to ASNOA affiliates, reinforcing the organization’s commitment to equipping agencies with best-in-class solutions for … Read more

Cost-Effective Coverage: Meeting Clients Where They Are

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It’s no secret that prices are up across industries due to the economic changes that have occurred over the past several years. Unfortunately, hard times may cause struggling individuals and families to opt out of insurance coverage in certain situations, or simply stay under-insured. This situation contributes to what’s known as the protection gap—the disparity … Read more

Mastering the Independent Agent Mindset: Keys to Leadership, Growth, & Success

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Success as an independent agent goes beyond sales—it’s about adopting the right mindset to lead and grow your agency. Shifting from seeing yourself as a producer to embracing the attitude of a CEO can unlock new potential you didn’t know you had. A growth mindset, combined with peer collaboration and embracing new technology can drive … Read more