Comparing Different Insurance Agency Location Types

Should you buy a store location?

What are the pros and cons of a storefront vs. a home office vs. a rented “virtual” office/shared space? One of the biggest questions you’ll need to answer as you formulate plans to start your business is where you will locate it. Will you work from home or set up an office, storefront or other … Read more

How to Purchase Your Independent Insurance Agency Domain

There are a ton of website domain providers out there. Pick the one that offers you the best combination or price, service, and security. We have used GoDaddy, Network Solutions, and Google Domains. I am going to use GoDaddy for the visuals below, but the steps are pretty much the same for all three sites: … Read more

Register Your Business + Obtain Federal & State Tax IDs

Getting official IDs and registering your agency

Once you settle on a name you like, you will need to protect it. First, you need to register your entity name at the state level. Typically, the information you will need to file with your state agency includes: a. Business Name b. Business Location c. Ownership/Management Structure (for LLCs, this is typically your Articles … Read more

Three Places to Check if Your Agency Name is Available

Check these places to make sure the name of your business is available!

Before you start registering your independent insurance agency, you want to double check that your chosen business name is even available for you to use commercially both in your state and online. State Level The first place you need to check if an entity name is available is at your local Secretary of State or … Read more

Tips for Your Business Plan

Making a business plan

Putting together a business plan when starting your own independent insurance agency helps you to: Think through the key planning elements as you develop your new agency Create a roadmap for how to structure, launch, run, and grow your business Get carrier appointments and set strategic goals for sustainable and successful carrier relations Communicate your … Read more

Interview with the Mastersons

Interviewing Marti Masterson

Marti Masterson and her husband Doug have been involved in the insurance industry for over 20 years, 11 of which they’ve spent as independent agents with ASNOA. Now the two are enjoying retirement after Marti sold her book for 280% of its revenue, but their journey was not an easy one. ASNOA’s Communications Supervisor Madeline … Read more

Is Twitter Useful for Small Businesses?

Using Twitter as a lead generator

The first complete form of Twitter had its debut in 2007 at the famous South by Southwest music conference in Austin, TX, and it initially had trouble developing a revenue stream because, unlike other social media platforms, there was no opportunity for banner advertisements (Britannica.com). Fast forwarding to today, the platform boasts 330 million monthly … Read more

Five Things Millennials Look for When Buying Insurance

Millennials buying insurance

Millennials are obsessed with the idea of adulting (v. behaving like a responsible adult, typically characterized by the accomplishment of mundane but necessary tasks). I know this because I, myself, happen to be a millennial who works in one of the most traditionally ‘mature’ industries in the world: insurance. There’s nothing more adult than buying … Read more

Cybersecurity Tips When Working Remote

cybersecurity dangers for IAs

It seems like almost overnight we all switched to working remotely, and some of us have seen massive spikes in productivity! Working from home (or your beach house in Florida) comes with great perks like flexible working location, anytime snack breaks, and regular cuddles from your pets, but did you know it can have some … Read more