Every insurance agent wants their agency to stand out from the crowd and make a considerable profit. In this competitive insurance market, you need to be one step ahead of your competitors to score multiple sales and generate enough leads. An alluring logo of your insurance company can make a considerable impact in the market and capture the attention of potential customers.
A well-designed mark is a vital part of your insurance agency identity, and it’s a snapshot of your insurance company value and principles. Every element in a typical logo design like color, font, and shape speaks to your insurance agency appearance in a very interesting manner.
In this article, we’ll go over some of the reasons why and how you should design a great logo for your insurance agency.
It Fosters Brand Loyalty
If you’re in the insurance industry, one thing you probably noticed is that insurance consumers love a consistent brand. And as your brand grows, your logo is going to become familiar to a wide range of consumers, and this familiarity creates the mental idea that you’re trustworthy and accessible.
For example, when you’re out shopping for workout gear and suddenly spot running shoes with the Nike signature, you’re easily moved to buy. Why? Because you’re of the opinion that with Nike products, you are assured of quality. Nike is a brand you trust. This also applies to your insurance agency and its customers. Once they like you, your customers are going to seek out your insurance agency again and again – and your logo is the thing they’ll look for first.
It Separates You From Competition
When choosing and designing a logo, it is important that you dare to be different. This is because your agency’s brand tells consumers why your business is different from the other company down the road. While there may be 20 other insurance agencies in your county, yours is the only one that’s committed to transparent, affordable and comprehensive insurance policies.
A well-designed company logo can communicate everything from your insurance agency’s background (professional, relaxed, fun) to your mission (protection, efficiency, and safety) through the use of the right symbol or proper font. In a nutshell, your logo is the vehicle that conveys your agency values and shows consumers why you’re not like your competitors – you’re better.
It Creates a Strong First Impression
Your logo is the first thing that your consumers will see. It serves as the face of your insurance business. And if you’re looking to improve your agency marketing success, it is important that you create a strong first impression, otherwise consumers may choose your competitors. Creating an eye-catching design will make your audience take notice. You can create your own logo at Wix.com using their logo maker – with your own added customizations like color choice, fonts and shapes.
It’s the Foundation of Your Brand Identity
Ever wondered why popular brand Pepsi spent around $1 million on their logo redesign in 2008? The answer is simple, it is the foundation of their brand identity. Successful branding is about telling a story that will positively impact customers’ emotions and buying decisions. And, while it’s true that logo design is only a part of your brand, it serves as the foundation for the entire story on which your insurance agency brand is built.
Attributes of a good logo
While any logo is better than none, there are several ways you can make your insurance agency logo stand out from others and serve the right purposes. In general, a good logo is expected to be succinct, versatile, memorable, and related to your insurance agency values and offering. Following are the converting features of a successful logo design.
- Simple: A good logo should be easier to understand and remember even at a single glance.
- Relevant: A good logo is a visual representation of a brand. Thus, it should be relevant to your insurance agency that it is representing.
- Timeless: Since your logo is the graphical representation of your business, you want to remain constant even after many years.
- Distinct: An effectual logo makes your insurance agency stand out in a cluttered insurance industry, thereby distinguishing your brand from its competitors.
- Memorable: A memorable logo captures your business target audience’s attention and is easy to remember even after the person has viewed the logo only once.
When starting your insurance agency or creating a logo, you shouldn’t ever compromise on your agency logo design. It’s a primary factor in establishing your insurance agency as a brand. It can be a powerful tool to attract potential leads towards your marketing offers.
The points mentioned above show why a good logo is essential for any insurance agency and how it can help you market your brand. More importantly, having an excellent logo can make a considerable impact on your insurance agency’s brand identity and marketing strategy.
For help with building a well rounded independent insurance agency, speak to an ASNOA rep today!