online presence

The Science of the “First Touch”: Analyzing Your Agency’s Digital Footprint

A client’s impression of your independent insurance agency begins long before they reach out with a phone call. Likely, they’ve already experienced your agency through multiple digital interactions before finally making the decision to give you their business. For that reason, it’s important to consider what your current digital presence says about your focus and … Read more

Google My Business for IAs

Google my business page

The internet is not easy, we know, but something that could make or break a sale is your Google My Business page. More and more people go straight to Google when researching insurance agencies, and if you’re agency’s information isn’t accurate or easily readable, that will most definitely dissuade clients from reaching out.   Here is a brief checklist of ways … Read more