For insurance companies with customers in the United States, Thanksgiving Day is the perfect time to show your appreciation for your customers. As a national holiday, unaffiliated with any religion, it offers the perfect opportunity to thank all your clients at once and let them know how much you appreciate their business. In this post, we will discuss three sure-fire ways to thank your customers this Thanksgiving holiday season. These Thanksgiving messages will not only help to deepen client relationships, but they can increase brand awareness and boost sales as well.
Thank You #1: Email a Thanksgiving message of gratitude.
Email is one of the best ways for those in the insurance business to stay in touch with their clients. Let your customers know that you appreciate them this Thanksgiving season, and throughout the year, by reaching out to them via email to let them know how grateful you are for their business.
If you are having trouble finding the right words to express your appreciation, we have compiled a few messages that you can tailor to your business and use as your own.
- “We are truly thankful for clients like you – not just on Thanksgiving, but every day.”
- “We appreciate you as a client. Happy Thanksgiving to you and yours!”
- “A great customer deserves a great Thanksgiving. That’s why we are wishing you all the best this holiday season.”
- “We are grateful that you have put your trust in us. From our family to yours, have a safe and healthy Thanksgiving.”
- “Wherever this Thanksgiving takes you, we wish you all the best. Being able to work with you is something that we are truly grateful for.”
- “This Thanksgiving, we are thankful to have you as a customer. Working with you has been a pleasure, and it is our sincere hope that the relationship continues for many years to come. Happy Thanksgiving.”
- “This Thanksgiving, we will count working with you among our many blessings. We hope your blessings are many this Thanksgiving and in the year to come.”
Thank You #2: Send a Thanksgiving greeting card with a message of thanks.
When an email just isn’t personal enough, consider sending a snail mail greeting card to your clients this Thanksgiving holiday. Regardless of whether you send a generic printed greeting card with the same message for all of your customers, or if you decide to personalize each one with your own message of thanks, a greeting card is a great way to let your clients know just how grateful you are for their business.
Here are some suggestions of what to say:
- “May your Thanksgiving be filled with family, friends, and many blessings. We appreciate you and hope that you have the best Thanksgiving ever.”
- “All year long, but especially during the holiday season, we are grateful for loyal customers like yourself. Happy Thanksgiving!”
- “No matter what the season, know that we appreciate you always! Happy Thanksgiving.”
- “Here’s wishing you a Thanksgiving filled with friends, family, and delicious food! Thank you for being our customer.”
- “Thanks for your business and your loyalty. We are thinking of you this holiday season and would like to extend our best wishes to you and yours for a happy and healthy Thanksgiving.”
- “Thanksgiving is the perfect holiday to send our warm thanks for your business. Happy Thanksgiving from our family to yours.”
- “May your Thanksgiving be filled with happiness, joy, and prosperity. Thanks for your continued business.”
Thank You #3: Send your clients a Thanksgiving gift to show your appreciation.
If you want to hit a real high note with your attitude of gratitude this Thanksgiving, couple your message of thanks with a gift for your customers. When it comes to sending gifts, there are countless ways to do so without breaking the bank.
Here are some great gift ideas:
- Promotional Calendars: Free promotional calendars, planners, and similar items are the perfect way to show your appreciation and Thanksgiving is the best time to offer these gifts. With the new year right around the corner, your clients will be thanking YOU for making sure that they are ready for the year ahead. Best of all, promotional items help strengthen your brand identity.
- Gift Cards: Everyone loves free money, especially around the holidays. Including a $5 retail gift card with every Thanksgiving greeting that you send to a customer will give you an edge above the competition. For Thanksgiving email messages, consider including a link to enter a gift card drawing.
Insurance companies should be showing appreciation for their customers throughout the year, but Thanksgiving is an especially useful time to let your clients know just how grateful you are for their business. See how to incorporate these Thanksgiving messages into your current marketing campaigns here!