Adding Financial Planning to Your Offerings

Are you leaving money on the table?

According to The Overlooked Gap in Financial Advice, by Chubb and Oliver Wyman, “research reveals that nearly 40% of successful individuals would consider switching to a financial advisor who provides P&C support.” However, “only 28% of advisors currently provide P&C support.” That leaves a wide gap for independent insurance agents to happily fill in order to attract and retain more clients. Think about the prospecting and cross-selling you could do if you also offered wealth planning. You could more holistically advocate for your clients in all of their big financial decisions. That puts you in a really strong, trusted and long-term relationship, making retention a breeze.

But who has the time to add another offering onto an already full plate? Financial planning means more training, certifications, and possibly more staff. Not to mention the added stress of handling the financial well-being of family, friends, and neighbors.

So how can you take advantage of this offering gap without adding staff or stress?

Look for partnerships that are willing to offer supplemental services through your brand or as a co-brand. You want to go past just a referral relationship. Instead, find a financial planning company that will provide you with calculators, white papers, case studies, and more that you can include on your own website to attract clients. Co-marketing provided by the financial advisors – like cross-selling emails, educational videos, and introductory letters – can help to associate your brand with added financial services. Independent financial planning companies are likely to jump at the offering to cross-promote, especially considering 40% of their clients would consider switching to someone who can offer both P&C and wealth management.

Who Does This Kind of Branding?

The Agent Support Network of America (ASNOA) has partnered with Wealth Management in a Box and CreativeOne to create a platform that independent insurance agents of any financial planning skill level can use to offer additional financial planning services.

Wealth Management in a Box is a turn-key, actionable and time-tested platform built for insurance agents that focuses on integrating comprehensive risk management with financial advice. This program is designed to help agents identify new opportunities and develop an overall marketing strategy to enhance their brand.

CreativeOne is an independent marketing and industry-leading diversified financial services organization focused on investment and retirement income tactics. Their 140 employees accommodate thousands of insurance and financial professionals nationwide by providing innovative products, trendsetting lead-generation, and award-winning marketing.

What Types of Services Am I Missing?

Adding wealth management to your offerings allows you to help navigate clients through:

  • Asset Protection
  • Retirement Income Planning
  • 401(k) Rollovers
  • 403(b) Planning
  • Estate Planning
  • Investment Planning
  • IRA Rollovers
  • Legacy Planning
  • Life Insurance & Annuities
  • Life Settlements
  • Long-Term Care
  • Medicare Planning
  • Small Business Owner Leverage Planning
  • Social Security Maximization
  • Tax Planning
  • Tax Efficient Individual Strategy

Here are a quick case study and diagram – provided by The State Life Insurance Company, a OneAmerica company – to demonstrate the kind of savings and services you can provide your clients.

ASNOA can act as your guide through the independent channel. Check out how we can help at or give us a call at 866.484.9849 to see how we can help round out your offerings.


The Agent Support Network of America (ASNOA) is a fully integrated service and support provider that helps independent insurance agents grow their business.

We provide more than just carrier access.

More than 90% of our staff focuses solely on serving you with accounting, licensing, systems onboarding, marketing, skills training, and continuing education – and it all comes with your membership. You get to extend your staff without the associated costs and hassle.

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