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Book your Month 5 Call
Please select one of the links below:
- If your State Partner is Kevin Rigsby: Click Here to Book your Meeting
If your partner is not listed, they may not have a call for this month.
Create a Renewal SOP
Renewals are managed differently as an independent agent. Now that you have options, you can retain your clients at renewal. Whether it’s a rate increase, unfavorable claims experience or life change, you can remain their agent. What will your remarket process look like?
You will hear on repeat, the importance of entering a policy into EPIC and following up on the download. The download is also vital to the renewal process. There are reports in EPIC that allow you to stay on top of your renewals such as:
- Exception Report. This report will show you renewal policies that downloaded with an increase of 10% for Pl and 5% for CL. We use this report to remarket the RWL renewals.
- Expiration Report. This report will show you policies that are due to renew in +90 or +120 days.
Carrier Tips & Tricks
- Contact carrier to re-order insurance score
- Increase deductibles
- Review Coverage A and other coverages that can be lowered when applicable
- Sell Telematics!
- EZlynx Graph View tool
- Use the EZLynx Co-applicant/applicant switch
- Discuss additional retention tools with your carrier reps and find out what their own tips & tricks are
Additional Tips
Send out Personal insurance reviews
E&O proof your agency
Check with your local BIG I or PIA
Continued brand awareness
Sell 12 month auto vs 6 month auto to bundle with home for less remarketing
Account Rounding
Now that you're an independent agent, you've got a wide array of carriers and insurance options. Though P&C is the core of most people's book, make sure that you're always both cross-selling to your existing clients (making sure your home clients also have auto) and diversifying your book.
As an independent agent, it's best to begin selling more than just personal lines insurance. Diversifying your product offering helps you build stronger and more lasting relationships with clients by addressing a broader range of insurance needs. It also allows you to increase your revenue streams and mitigate risks associated with fluctuations in market demand for specific insurance types.
Some of the benefits to account rounding are:
- Blocks competitors
- Maximizes the lifetime value of the client.
- Creates exit barriers
Examples of account rounding are:
- Adding new coverages to existing policies
- Increasing coverage on existing accounts
- Cross-sell between lines: offer commercial to personal accounts or suggesting life insurance to anyone.
If you are only focused on Personal lines today, ASNOA can help open the doors to selling Commercial lines, Life Insurance, broaden your specialty markets and even Medicare supplements.