America’s largest companies spend mind-boggling amounts of money on advertising, with behemoths like Procter & Gamble, AT&T, and Disney spending billions every year. You don’t have billions (yet!), but there are many ways you can successfully market yourself without even spending a dime. Email Of course you have email, but are you using it effectively as a marketing tool? There’s … Read more
Social media is unquestionably a powerful marketing tool that you can employ to promote your business, your products and services. Professional insurance agents may have their own Facebook or social media page. But that is not enough! You have to constantly find ways to keep your page interesting to your target audience and therefore, keep your traffic coming. Here are several suggestions from marketing … Read more
Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, … Read more
In 2012, the US boasted nearly 40,000 independent insurance agencies, leaving you with 39,999 competitors. How can your company stand out amidst this fierce competition? A robust marketing strategy is essential to differentiate your brand, grow your business, and attract new clients. To maximize the impact of your insurance marketing budget, meticulous planning is key. … Read more
ASNOA is proud to announce a partnership with SocialSurvey, a leading review generation platform for insurance agencies. With this partnership, ASNOA affiliates will be able to take advantage of SocialSurvey’s excellent platform to boost their agency’s online presence and credibility. “Local insurance agencies deserve the absolute best in customer experience technology and marketing automation,” said SocialSurvey CEO, Scott Harris. “Our … Read more
If you asked the average American what insurance companies they know, many of them would be able to mention the GEICO lizard, Peyton Manning with Nationwide, or even JK Simmons telling you that Farmer’s “has seen a thing or two.” These industry giants spend billions each year on their advertisements in an attempt to make … Read more
The concern with Data As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your … Read more
Every day we are communicating with coworkers, businesses, and even friends and family — our lives are in our inbox. When it comes to our spending habits, most of us expect businesses to communicate with us through our email address, providing us relevant information on promotions, deals, or changes to their service. Gone are the … Read more