Insurance Aggregators / Insurance How-To / Personal Development / Uncategorized

Becoming Independent: Leaving Captivity

Madeline Smith / June 9, 2020
Content Marketing / Digital Marketing / Insurance How-To / Local Marketing

Free Marketing Tools for Insurance Agents 

Content Marketing / Digital Marketing

Social Media Tips for Independent Insurance Agents

Merry Social Media Marketing Ideas

2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they give you unique opportunities to build stronger connections with your clients, so take advantage of the season and start incorporating yourself into the posts! Your business is built by real people, and your clients want to see that. These merry marketing ideas will help get...

How to Protect Your E&O

Over the years, I have seen some mishaps from CSRs, producers, and agency owners that have resulted in clients filing a claim against their agency's E&O Insurance policy. The real kicker is that some of these could have easily been avoided. As an agency owner, you try and protect your E&O Insurance against all possible claims. But did you know one of the ways to protect that policy is by educating your staff about its benefits? In fact educating your staff about your E&O policy can result in: Lower E&O premiums Increased awareness by agency staff Improved overall agency operations...

IA Moving Checklist

So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which is why we created a list so you can make the most out of your relocation. Here’s how you can take advantage of your change in environment: You should reach out to your customers and prospects While you’re going through the process of relocating, you...

Comparing Different Insurance Agency Location Types

What are the pros and cons of a storefront vs. a home office vs. a rented “virtual” office/shared space? One of the biggest questions you’ll need to answer as you formulate plans to start your business is where you will locate it. Will you work from home or set up an office, storefront or other commercial space? In some cases, you’ll have no choice, as the needs of your business or zoning laws may decide for you. But very often, the decision will be yours. If you’re trying to decide whether to start a home-based business vs. brick and mortar...

How to Purchase Your Independent Insurance Agency Domain

There are a ton of website domain providers out there. Pick the one that offers you the best combination or price, service, and security. We have used GoDaddy, Network Solutions, and Google Domains. I am going to use GoDaddy for the visuals below, but the steps are pretty much the same for all three sites: 1.Go to GoDaddy.com and look for the search bar at the top 2. Type in your desired company name and click “Search Domain.” Let’s use “Lang Insurance” after my last name. 3. If your domain name is taken like mine, you will see this on...

Register Your Business + Obtain Federal & State Tax IDs

Once you settle on a name you like, you will need to protect it. First, you need to register your entity name at the state level. Typically, the information you will need to file with your state agency includes: a. Business Name b. Business Location c. Ownership/Management Structure (for LLCs, this is typically your Articles of Organization) d. Registered Agent Information e. Filing fee Additional required documents vary by state and business structure, see chart below for a quick breakdown. Need help finding where to register on the state level? Click here to go to the SBA website! Your designated...

Three Places to Check if Your Agency Name is Available

Before you start registering your independent insurance agency, you want to double check that your chosen business name is even available for you to use commercially both in your state and online. State Level The first place you need to check if an entity name is available is at your local Secretary of State or state agency. Each state may have different rules about what your entity name can include and/or have requirements for how your name reflects the kind of business it represents. Most states also don’t allow you to register a name that’s already been registered by someone...

Tips for Picking an Agency Name

If you need help brainstorming an insurance agency name, we have a few tips and ideas to get you started. Top Tips Keep it easy to pronounce – Say the name out loud, have others say it out loud to you too. Is it easy to say and understand? Make it easy to spell – This is especially important when it comes to your website and emails. You want to be able to tell people where to go or how to contact you in a fast and non-frustrating way. Keep it relevant – Several states require you use terminology that...

Tips for Your Business Plan

Putting together a business plan when starting your own independent insurance agency helps you to: Think through the key planning elements as you develop your new agency Create a roadmap for how to structure, launch, run, and grow your business Get carrier appointments and set strategic goals for sustainable and successful carrier relations Communicate your value to potential business partners and investors A good business plan clearly and concisely: Introduces your business model and establishes credibility Defines the structure of your agency, including roles and responsibilities Lays out what type of insurance and financial services you will provide Identifies your...

Interview with the Mastersons

Marti Masterson and her husband Doug have been involved in the insurance industry for over 20 years, 11 of which they’ve spent as independent agents with ASNOA. Now the two are enjoying retirement after Marti sold her book for 280% of its revenue, but their journey was not an easy one. ASNOA’s Communications Supervisor Madeline Smith sat down with the couple to hear the story of how the Mastersons found great success in the independent sector after being dealt a heavy blow from their captive overseers.   Madeline: Thank you both for taking the time to speak with me today,...

Who is ASNOA?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.