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What is ASNOA Connect?

Once a year everyone in the ASNOA network gets together to "sharpen the ax" and celebrate our successes. Join fellow peers, industry experts, and carrier reps for a multi-day event full of networking, eating, drinking, and learning.


of attendees gave the
event 5 out of 5 stars


of attendees said they would
attend again next year

Why Attend?

Sometimes the best way to work on your businesses is by stepping away from your business. Gain a fresh look at your current processes, hear from peers how they overcame the same obstacles, and discover new ways to approach growth.



Monday, Oct 4:
Day 1 of the Sales Conference & Trade Show

10:00 - 12:00 PM Registration

Pick up your badge and tickets to all events, grab your free stuff, and get the lay of the land.

12:00 - 12:45 PM Lunch & Learn

Let's get things started off right! This session is designed to inspire and reignite your passion. Join ASNOA as we kick off the event with a motivating session geared towards setting goals, making your strategic plan, and accomplishing pragmatic growth next year. We want you to walk away with a game plan for getting the most out of the event and getting the highest return on selling insurance.  

12:45 - 1:30 PM Wealth Management

Join Beacon Retirement Group (Wealth Management in a Box) and CreativeOne as they talk about the revenue-generating and retention-building opportunities with integrating comprehensive risk management into your services. They will walk you through the resources and new technologies available to make providing this service as easy and profitable as possible. The goal of this session is to demonstrate new ways to grow your practice, increase your wallet share, and enhance your revenue.

1:30 - 1:40 PM Break

Stand up, stretch, and grab a cup of coffee!

1:40 - 2:25 PM Automating the Sales Process

Join Lightspeed Voice for a lively discussion about different technology options that automate obtaining and working your leads. Hear best practices on how to market prospects from a leading Insurtech on the subject. The goal of this session is to give you practical ideas for tracking and converting leads that you can utilize right away.

2:25 - 2:35 PM Break

Stand up, stretch, and grab a cup of coffee!

2:35 - 3:35 PM Panel of Experts

Let's keep the momentum going! Learn from a panel of Insurtech companies about the latest opportunities to automate processes, free up staff time, market to prospects, and keep your customers happy. The goal of this session is to give you the latest insights into what's coming next so you can stay ahead of your competitors. 

3:35 - 3:45 PM Break

Stand up and stretch, we are almost there!

3:45 - 4:45 PM Panel of Peers

Hear directly from your peers how they overcame your same obstacles, worked through challenges and built on success. Discuss industry benchmarks and see how your agency compares. The goal of this session is to inspire and provide practical ideas for how to grow sales.  

4:45 - 5:00 PM Closing Remarks

A quick wrap-up to the day. 

5:30 - 7:30 PM Welcome Reception

Full bar, heavy appetizers, light entertainment and good company

Tuesday, Oct 5:
Day 2 of the Sales Conference & Trade Show

7:30 - 8:30 AM Breakfast

Fuel up for the day with a full breakfast buffet

8:30 - 8:40 AM ASNOA Opening Remarks

Start the day with purpose

8:40 - 9:25 AM Customer Service Best Practices That Don't Suck

Join Progressive as they discuss best practices on customer service that lead to higher retention. Learn what new processes and technology are out there that help service the instant satisfaction, on-demand customer today. What can you implement today and what won't break the bank? Join this session to find out!

9:25 - 9:35 AM Break

Get up and stretch, we are just getting started!

9:35 - 10:35 AM Panel of Experts

Get a chance to hear from different carriers discussing key pain points for agents. Ask your questions and talk solutions with multiple reps at once. The goal of this session is to give you the opportunity to gain insider insight and walk away with clear steps to take that help your agency every day. 

10:35 - 10:45 AM Break

Use this time to quickly grab a coffee!

10:45 - 11:15 AM Free Marketing Resources

Join The Hartford as they talk about how to access and utilize the best carrier marketing (leads, emails, mailers, co-op dollars, leave-behinds, etc.). Whether your a new agent or a veteran salesperson, this session will walk through the many resources and opportunities out there that you can be using to your advantage. See what you are missing or potentially underutilizing. The goal of this session is to provide materials you can use right now to prospect and cross-sell. 

11:15 - 12:00 PM How to Get Found Online

Join Safeco/Liberty Mutual to learn the secrets of getting found online without having to hire expensive marketers. What are the simple steps you can take on your website to increase your rankings and show up in more results. The goal of this session is to provide simple steps anyone can take to boost lead/quote activity on your website. 

12:00 - 1:30 PM Trade Show & Lunch

Grab a bite to eat, walk around, network with peers, discover new vendors, and have a little fun along the way. Don't forget to get a stamp each time you visit a booth. Collect all the stamps by visiting every booth to qualify for cash prizes. First place gets $300, second place gets $200, third place gets $100!

1:30 - 2:30 PM Breakout Sessions

Track 1: The focus will be on how to develop and maintain strong referral sources from real estate agents, mortgage brokers, etc. 

Track 2: The focus will be on hiring, training, and incentivizing top producers and CSRs.

2:30 - 2:40 PM Break

Use this time to quickly grab a coffee and navigate to your chosen breakout session room.

2:40 - 3:40 PM Breakout Sessions

Track 1: These breakouts will focus on things you should be doing now to get the highest return at sale for your agency. What do you need to put into place when thinking of buying books, automating systems, and more. 

Track 2: These breakouts will focus on closing the sale. What are the latest techniques to moving past the "no" during sales calls and/or meetings? Hear from experts to reignite your inner sales savant.

3:40 - 5:00 PM More Trade Show & Even Bigger Giveaways!

Enjoy a drink, a much-deserved snack, and finish your networking in the trade show. During this time, vendors will announce their winners and conduct their giveaways. You must be present to win!

6:00 - 6:30 PM Cocktails!

Enjoy drinks & appetizers while networking in style.

6:30 - 8:00 PM Honorary Dinner

Have a sit-down dinner with colleagues and friends to celebrate all of your successes this year.

Wednesday, Oct 6:
Networking Activities for All

Agent Collaboration Breakfast

Grab a quick bite to eat before you start your day of activities and close your networking on a high note!

Raynold T. Petrocelli Memorial Golf Tournament

Join us for a relaxing morning of golf in honor of our late Co-Founder and Owner, Ray Petrocelli. Located at the scenic Missouri Bluffs golf course in St. Charles, MO, the tournament will be a shotgun scramble starting around 10 AM. There will be mini-contests throughout (closest to the hole, hole in one, and longest drive) as well as a tournament winner with prizes. The drink cart will be fully stocked and lunch will be provided. Donations will go to Catholic Charities, Ray's charity of choice. We need at least 40 golfers to reserve the course. Please RSVP today to let us know you are interested!


Finish off right...with more food and the celebration of tournament winners!

Our Venue

The Ameristar Casino Resort Spa at
1 Ameristar Blvd, St Charles, MO 63301

The ASNOA Connect is hosted at the Ameristar Casino Resort & Spa in St. Charles, MO, a town that's history is still visible today. The Ameristar houses one of Missouri's top-five casinos and offers attendees a luxurious experience with amenities like the ARA Spa, a 7,000 sqft indoor oasis designed to melt away stress and fatigue, and the HI-VI arcade where you can challenge friends and family to over 60 of the latest games.

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Book Your Hotel

Reserve via ASNOA

, meaning we reserve your room for you and you pay off the lodging amount on your ASNOA monthly statements leading up to the event. The sooner you register, the more spread out your payments become.

Reserve Separately

Reserve & pay on your own using the Use the code ASNJ21A to access our room block!

Travel Information

How to Get There

For agents looking to fly into St. Charles, the nearest major airport is Lambert-St. Louis International Airport (STL / KSTL). This airport has international and domestic flights from Saint Louis, Missouri, and is eight miles from the center of St. Charles, or a ten-minute drive. This airport allows Uber and Lyft drivers easy access for pick up and drop-offs as well as taxis stationed in front of the terminals, so you should have no problem finding a quick ride.

To setup a shuttle, please fill out the form linked right here (or in the button below) and submit all the information to the email listed in the form. The Ameristar team will respond with a meeting request letting them know the details on where to meet the shuttle, times, and what it looks like. Please make sure they have their form in by September 20th. The shuttle is first come, first serve and is only available if the driver is not already booked.

St. Charles, Missouri

The Downtown area was founded in 1769 by a French-Canadian fur trader, and it possesses a variety of mom-and-pop shops and restaurants, with top recommendations like Bella Vino wine bar and the renowned bakery Grandma’s Cookies. The St. Charles Historic District is one of the city’s top attractions, boasting nearly twenty blocks of shopping, dining, and lodging in their (restored) original structures on the banks of the Missouri River. If you’re looking for some outdoorsy fun, St. Charles offers eight parks perfect for hiking, strolling, and taking your kids out to play!

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Raynold T. Petrocelli Memorial Golf Tournament

On the final day of the conference, ASNOA will host a charity golf tournament in memory of our Co-Founder and Owner, Ray Petrocelli. The tournament will take place on the rolling green of the gorgeous Missouri Bluffs golf course with bar service available throughout the tournament. Sign up and play for free as an ASNOA Affiliate. Donations will go toward Catholic Charities, an organization that was near and dear to Ray. RSVP and help us celebrate a great man and an inspiring leader.

*You must be registered for the ASNOA Connect conference in order to attend the golf tournament.

& Contests

Scholarships include round trip airfare (up to $500) and two nights stay at the Ameristar Casino Resort Spa. Scholarship winners will be celebrated in our ASNOA Advantage e-newsletter,, across ASNOA social media, as well as recognized with high honor at the event. There are multiple ways to earn a scholarship and each month is a new opportunity to win. That way, everyone has a chance to qualify!

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Trade Show
& Giveaways

During the second half of the trade show, exhibitors will pull raffles and announce big winners of their giveaways. ASNOA Affiliates that participate in the "ASNOA Trade Show Game" (receive a stamp from every exhibitor by visiting every booth) can enter to win cash prizes as well! First place receives $300, second place receives $200, and third place receives $100. ASNOA Grand Prize winners will be drawn during the honorary dinner on Tuesday evening. MUST BE PRESENT TO WIN. All Partner Agencies are excluded.