Information to help you grow and succeed
Staying up-to-date on current trends is a full-time job. No worries, we've got you covered! Our weekly Blogs cover hot-topic information all housed in one place, making searching for new growth strategies a breeze!
Insurance Aggregators / Insurance How-To / Personal Development / Uncategorized
Becoming Independent: Leaving Captivity
Content Marketing / Digital Marketing / Insurance How-To / Local Marketing
Free Marketing Tools for Insurance Agents
Our Most Recent Blogs
Five Ways Events Help Business
If events seem like a waste of your time, you are probably not attending the right ones. The mark of a great event is leaving with memorable takeaways (i.e. more knowledge about profitable subjects, more connections to insurance experts, etc.). This is why it is important to know the purpose of the event you plan to attend and how it can help you grow your business. Here are five reasons you should attend events: Expand your knowledge Great events should provide you with exciting new information. For independent insurance agents, this could be new selling techniques, updates in Insuretech, and...
Incentives to Motivate Staff
One of the hardest parts about working as a team is motivating your fellow group members. I once had an agent ask me how he could convince his coworkers to cross sell business and upsell current clients. Without hesitation I responded, “With money and fame!” The tricky part was that his business plan could not involve many money incentives, so he needed other ideas to motivate his team. So, my search was to find other ways to compensate and motivate employees that would not break the agency’s budget. The answer I found was unexpected, and threw me for quite the...
Set Yourself Up for Success in 2021
The new year brings new goals, and it’s safe to assume that most of us are looking for a more prosperous turnout than what 2020 left us with. One way to measure your success and track your forward progress is by setting goals for your independent agency, but not just any goals. SMART goals are the best ways to measure your growth and success because they set specific deadlines and are unique to your individual company. “SMART” goals stand for specific, measurable, attainable, relevant, and timely. If it seems a little complicated, don’t worry. Goal setting doesn’t have to be...
When are Life Settlements Needed?
In my previous article, I spoke about how both you and your clients can benefit from life settlements. Though the advantages seem too good to be true, there are real-life situations where your customers stand to gain more through life settlements than they would retaining an outdated life insurance policy. Here are a few examples of these conditions: Personal Circumstances When a lapse or surrender is contemplated, and examining all options is in your best interest When your client’s policy becomes too expensive, or if it hasn’t performed as illustrated or expected When the beneficiary predeceases the insured...
2021 Insurance Trends to Watch
Ok, I’ll say it: We are ALL glad 2020 is almost over! This year threw a lot at small businesses, and some of us are still trying to put our heads on straight. To get yourself a little more prepared for 2021, here are some trends to watch in the insurance industry. Data-driven insurance This probably doesn’t sound very new to you since insurance has always been a data-driven market, but new technology means that insurers can now take advantage of big data. Through the use of management systems and marketing automations, independent agents are able to learn more about...
Why You Should be Attached to Attachments
Have you heard staff ask questions like, “Where are the carrier documents?” or “Where are the quote sheets?” Do you find yourself spending a lot of time looking for declaration pages, client information, or the last ten signed applications the carriers ask for? Let’s be honest, it was easier to grab paper documents while working in the office. We went from having all of the office’s resources at our fingertips to frantically searching for everything Epic! Well I’ve got some news for you: Epic is only as good as the information you put in it. If you are not putting...
How to Make More with Life
Selling life insurance is already cumbersome, so why even bother adding to it? I’m a life guy, have been for 40 years selling over $1B of face amount. From the very beginning I concentrated on building my business by finding unique niches that made my value proposition more attractive to prospects. Once I earned their trust and confidence their generous referrals lead to alignments and introductions to complimentary, non-competing professionals. These two things reduced or eliminated competition wherever possible while allowing me to earn a respectable living for my efforts. The life insurance sale process presents numerous challenges regardless if...
Merry Social Media Marketing Ideas
2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they give you unique opportunities to build stronger connections with your clients, so take advantage of the season and start incorporating yourself into the posts! Your business is built by real people, and your clients want to see that. These merry marketing ideas will help get...
How to Protect Your E&O
Over the years, I have seen some mishaps from CSRs, producers, and agency owners that have resulted in clients filing a claim against their agency's E&O Insurance policy. The real kicker is that some of these could have easily been avoided. As an agency owner, you try and protect your E&O Insurance against all possible claims. But did you know one of the ways to protect that policy is by educating your staff about its benefits? In fact educating your staff about your E&O policy can result in: Lower E&O premiums Increased awareness by agency staff Improved overall agency operations...
IA Moving Checklist
So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which is why we created a list so you can make the most out of your relocation. Here’s how you can take advantage of your change in environment: You should reach out to your customers and prospects While you’re going through the process of relocating, you...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.