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Insurance Aggregators / Insurance How-To / Personal Development / Uncategorized
Becoming Independent: Leaving Captivity
Content Marketing / Digital Marketing / Insurance How-To / Local Marketing
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Our Most Recent Blogs
How to Close Remotely
Whether you’re opening your agency up completely or permanently implementing work-remote options, the recent pandemic has changed how independent agents think about business. Gone are the days of door-to-door prospecting, with digital marketing and advertising taking its place. Times are changing, and independent agents need to acclimate in order to find success with the millennial and Gen Z populations. Target Your Market There is no better tip than that through the COVID-19 ordeal. This method helps you find a niche (or multiple) and grow your sphere of influence in specific communities. Proven to be a more efficient and productive use...
Streamline Commercial Lines Remarketing
Remarketing commercial lines is a big task and shouldn’t be taken lightly. In fact, many agents shy away from the it because they either don’t feel comfortable enough dealing with commercial lines or they think remarketing is too much of a hassle. Let me tell you something: it’s not as difficult as you think! There are plenty of resources available to independent agents (ASNOA Affiliates most of all) that streamline the process and make remarketing an extra source of revenue. Here are ten helpful tips to make remarketing commercial lines smooth saling: Know Everything about Commercial Lines! If you or...
Google My Business for IAs
The internet is not easy, we know, but something that could make or break a sale is your Google My Business page. More and more people go straight to Google when researching insurance agencies, and if you’re agency’s information isn’t accurate or easily readable, that will most definitely dissuade clients from reaching out. Here is a brief checklist of ways you can easily improve your Google My Business page Check ownership of current listing. It is likely owned by your captive carrier but check to see if you have the ability to close the location. Check out Google’s Support Page for tips on managing ownership. You NEED to have ownership of your...
Target Marketing for IAs
Target marketing is smart marketing, and if your agency isn’t using these five strategies already, we’ve got news for you: chances are you’re working too hard for too little payoff. But how can you find target markets? Here are five opportunities to look into: Take a look at clients you’re currently serving and examine your book of business. Do you write a lot of restaurants and contractors? Maybe you've had a lot of success providing life insurance for families, or you’re familiar with the long-term disability market. Whatever it is you’ve written a lot of, leverage your experience to appeal to prospects interested in these markets. Emerging industries and businesses should always be on your radar, especially local ones. Cybersecurity is a great example; as a trend that...
COVID Cold Calling
Let’s face it, cold calling has been brutal these past few months. There is a full-proof way to stay consistent while calling potential clients, so you can focus on enriching your content and tell those nerves to take a hike! Here’s what to consider when cold calling after the pandemic: Write a script This way you can practice what you want to say and how to say it. You don’t want it to sound like you’re reading out loud, but you don’t want to look like you don’t know what you’re talking about either. Find that fine line of straight...
Becoming Independent: Leaving Captivity
This blog is the first in a series that takes you all the way through your journey to becoming independent; from finishing your career as a captive agent to confidently running your own agency, ‘Becoming Independent’ will highlight each step in the process and what you can do to maximize your success rate. The first step to become independent is resigning from your captive position. After you make the decision to jump from captive to independent agent, how do you politely tell the company you’ve been with that you want to leave? In this blog, we’ll break down the three...
Applied Epic 2020 Review
Finally, some exciting news for a change: Applied Epic 2020 arrived on June 7, 2020! This article will cover: Some of the new features The new available integrations What do I need to do to get the 2020 version? Wait, what is Applied Epic? Highlights of the New Features Home Screen Several enhancements to the home screen on Applied Epic 2020 include instant access to client contact information for Activities and Opportunities. This makes it easier than ever to provide efficient customer service, as well as timely follow-ups with prospects to win opportunities. For example, Activities now show client name...
The Digital Customer Experience
The age-old question, “how do I get more leads, generate more sales, and help more customers?” Agents are asking that question more frequently, especially in the current market. We believe Independent Agencies can enhance their lead-generating capabilities by leveraging a digital customer experience, regardless of whether we are social-distancing or back to business as usual. But, what does that mean exactly? Let’s look at some data that Openly was able to capture from a subset of agencies Let’s look at some data that Openly was able to capture from a subset of agencies. On a given week,...
How to Compare Insurance Networks
More money, independence, access, how many times have you heard these buzz words from other networks you’ve interviewed? The truth is they lure you in with these promises, but once affiliated, you’re quick to see the tarnish under the shine. We don’t mean to burst your bubble, but we’re tired of watching independent agents fall victim to these false promises. That’s why we’ve created a list of questions to take with you when interviewing potential clusters! Use these five questions to decide what network is right for you Is there a startup cost? A lot of networks will have...
Post Covid-19: Returning to Normal?
After months of being at home and unable to meet with our friends, we’re REALLY ready to get back to normal. But what is normal after COVID-19? What should we expect to see in our daily lives following the weirdest pandemic the world has ever seen? Honestly, there’s not much we can do to prepare ourselves in our daily lives, but as independent agents thinking about recovery, we have many things to consider. When the pandemic first reared its head, most agencies were simply focused on moving their work to a home environment. They were in the React phase,...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.