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Sales Pitch Points
Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, you can level the playing field and land many more customers than the competition. Here are a few key tips for your insurance sales pitch. Learn about the customer Before you even begin your pitch, be sure to know as much as possible about the customer....
30 Marketing Clues You Need To Use
In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance marketing dollars go the furthest, you must first and foremost make a plan. You need to identify what you want out of your marketing campaign and how to get it. Don’t stop with a goal, create bullet point steps and timelines to support that goal and keep you on...
ASNOA Announces Partnership with SocialSurvey
ASNOA is proud to announce a partnership with SocialSurvey, a leading review generation platform for insurance agencies. With this partnership, ASNOA affiliates will be able to take advantage of SocialSurvey’s excellent platform to boost their agency’s online presence and credibility. “Local insurance agencies deserve the absolute best in customer experience technology and marketing automation,” said SocialSurvey CEO, Scott Harris. “Our partnership with ASNOA will empower their affiliates to automate customer feedback, online reviews and social posting while building the personal brand of every single agent in the network. We’re thrilled to be partnering with this forward-thinking organization that is so deeply committed to its members.” ...
How To Compete Against Insurance Giants
If you asked the average American what insurance companies they know, many of them would be able to mention the GEICO lizard, Peyton Manning with Nationwide, or even JK Simmons telling you that Farmer’s “has seen a thing or two.” These industry giants spend billions each year on their advertisements in an attempt to make their brand a household name. As an independent insurance agent, how can you compete with this kind of massive global marketing? How can you convince a potential client to come to you instead of just searching for the nearest GEICO agent? Here are a few...
What do you know about Cyber Security Insurance?
The concern with Data As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your producers accidentally loses his phone in the airport. Two weeks later, you find that all of your secure data has been leaked. What can you do to mitigate damage? What are you required by law to do? What practices and safeguards could you have set...
Is Email Marketing Really Important?
Every day we are communicating with coworkers, businesses, and even friends and family — our lives are in our inbox. When it comes to our spending habits, most of us expect businesses to communicate with us through our email address, providing us relevant information on promotions, deals, or changes to their service. Gone are the days of sitting on the couch on Saturday morning sifting through catalogs and magazines for the best coupons — now we want to have emails sent to us directly showing us where we can get the best deals. According to MarketingSherpa, 91 percent of US...
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Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.