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Insurance Aggregators / Insurance How-To / Personal Development / Uncategorized
Becoming Independent: Leaving Captivity
Content Marketing / Digital Marketing / Insurance How-To / Local Marketing
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Our Most Recent Blogs
What to consider before joining an insurance aggregator
As an independent insurance agent, perhaps you have considered joining an insurance aggregator or agency network; in other words, an association consisting of multiple insurance agencies and which offers support and benefits to its members. These groups, also known as insurance clusters, can vary greatly from one to the next. Some cluster members share office space and staff while in other groups, the members all work remotely from each other. Each insurance cluster is also free to negotiate its own arrangement and commission schedule with the carriers. And these associations may draft their own membership agreements, adding such terms, conditions,...
Direct Carrier Appointments vs. Producer Sub-Codes: Which Do You Have?
Every captive looks to go independent because they’re tired of being told what business they need to write, how much of it they need to write, and who they have to write it through. You want your name on your book of business, and you want to keep your clients by offering multiple quotes that fit their needs. That’s what being independent should be all about. To write multiple insurance carriers, agents need to have appointments with that carrier. Many networks say they can offer direct appointments with carriers; however, what separates a regular appointment from a direct carrier appointment?...
Do you HAVE to call clients at renewal?
Why you should always call your clients at renewal? No matter how successful you are, come renewal time you always have that one teeny tiny thought pop in your head: why not just let the sleeping bear lay? It would be so easy to just let the policy automatically renew. No hard phone call to discuss rate increases, no time spent listening to concerns you can't do anything about... We both know that you can't do that. Prioritizing time between building new business and servicing existing clients is tough, but making those phone calls and sending those emails around renewal time has...
Free Marketing Tools for Insurance Agents
America’s largest companies spend mind-boggling amounts of money on advertising, with behemoths like Procter & Gamble, AT&T, and Disney spending billions every year. You don’t have billions (yet!), but there are many ways you can successfully market yourself without even spending a dime. Email Of course you have email, but are you using it effectively as a marketing tool? There’s little point in sending an email that no one opens (Do you even know if recipients are opening your emails?). More importantly, is anyone clicking through to your website? There’s no reason to just be throwing things out into the ether – email marketing effectiveness can be measured with...
Social Media Tips for Independent Insurance Agents
Social media is unquestionably a powerful marketing tool that you can employ to promote your business, your products and services. Professional insurance agents may have their own Facebook or social media page. But that is not enough! You have to constantly find ways to keep your page interesting to your target audience and therefore, keep your traffic coming. Here are several suggestions from marketing experts: Independent Insurance Agents Near Me: Be Available Feature a discussions section on your page. This section will allow you to have interactions with your current and potential clients. Encourage them to ask questions and to comment on certain matters regarding insurance. You certainly have...
Sales Pitch Points
Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, you can level the playing field and land many more customers than the competition. Here are a few key tips for your insurance sales pitch. Learn about the customer Before you even begin your pitch, be sure to know as much as possible about the customer....
30 Marketing Clues You Need To Use
In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance marketing dollars go the furthest, you must first and foremost make a plan. You need to identify what you want out of your marketing campaign and how to get it. Don’t stop with a goal, create bullet point steps and timelines to support that goal and keep you on...
ASNOA Announces Partnership with SocialSurvey
ASNOA is proud to announce a partnership with SocialSurvey, a leading review generation platform for insurance agencies. With this partnership, ASNOA affiliates will be able to take advantage of SocialSurvey’s excellent platform to boost their agency’s online presence and credibility. “Local insurance agencies deserve the absolute best in customer experience technology and marketing automation,” said SocialSurvey CEO, Scott Harris. “Our partnership with ASNOA will empower their affiliates to automate customer feedback, online reviews and social posting while building the personal brand of every single agent in the network. We’re thrilled to be partnering with this forward-thinking organization that is so deeply committed to its members.” ...
How To Compete Against Insurance Giants
If you asked the average American what insurance companies they know, many of them would be able to mention the GEICO lizard, Peyton Manning with Nationwide, or even JK Simmons telling you that Farmer’s “has seen a thing or two.” These industry giants spend billions each year on their advertisements in an attempt to make their brand a household name. As an independent insurance agent, how can you compete with this kind of massive global marketing? How can you convince a potential client to come to you instead of just searching for the nearest GEICO agent? Here are a few...
What do you know about Cyber Security Insurance?
The concern with Data As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your producers accidentally loses his phone in the airport. Two weeks later, you find that all of your secure data has been leaked. What can you do to mitigate damage? What are you required by law to do? What practices and safeguards could you have set...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.