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What to consider before joining an insurance aggregator
As an independent insurance agent, perhaps you have considered joining an insurance aggregator or agency network; in other words, an association consisting of multiple insurance agencies and which offers support and benefits to its members. These groups, also known as insurance clusters, can vary greatly from one to the next. Some cluster members share office space and staff while in other groups, the members all work remotely from each other. Each insurance cluster is also free to negotiate its own arrangement and commission schedule with the carriers. And these associations may draft their own membership agreements, adding such terms, conditions,...
Direct Carrier Appointments vs. Producer Sub-Codes: Which Do You Have?
Every captive looks to go independent because they’re tired of being told what business they need to write, how much of it they need to write, and who they have to write it through. You want your name on your book of business, and you want to keep your clients by offering multiple quotes that fit their needs. That’s what being independent should be all about. To write multiple insurance carriers, agents need to have appointments with that carrier. Many networks say they can offer direct appointments with carriers; however, what separates a regular appointment from a direct carrier appointment?...
Do you HAVE to call clients at renewal?
Why you should always call your clients at renewal? No matter how successful you are, come renewal time you always have that one teeny tiny thought pop in your head: why not just let the sleeping bear lay? It would be so easy to just let the policy automatically renew. No hard phone call to discuss rate increases, no time spent listening to concerns you can't do anything about... We both know that you can't do that. Prioritizing time between building new business and servicing existing clients is tough, but making those phone calls and sending those emails around renewal time has...
Sales Pitch Points
Selling insurance, just like anything else, can be tough. Customers have very specific needs and may not fully understand those needs themselves. In addition, with so many companies and insurance products on the market, it can be tough to convince new prospects that your company is the best. Fortunately, with a little bit of salesmanship, you can level the playing field and land many more customers than the competition. Here are a few key tips for your insurance sales pitch. Learn about the customer Before you even begin your pitch, be sure to know as much as possible about the customer....
30 Marketing Clues You Need To Use
In 2012 there were almost 40,000 independent insurance agencies in the US alone. With 39,999 other competitors, how do you ensure that your company stands out? With so many other companies with similar offerings, it is critical that you have an effective marketing strategy. Ideally, your marketing promotes your brand, builds your business, and generates new clientele. To make your insurance marketing dollars go the furthest, you must first and foremost make a plan. You need to identify what you want out of your marketing campaign and how to get it. Don’t stop with a goal, create bullet point steps and timelines to support that goal and keep you on...
How To Compete Against Insurance Giants
If you asked the average American what insurance companies they know, many of them would be able to mention the GEICO lizard, Peyton Manning with Nationwide, or even JK Simmons telling you that Farmer’s “has seen a thing or two.” These industry giants spend billions each year on their advertisements in an attempt to make their brand a household name. As an independent insurance agent, how can you compete with this kind of massive global marketing? How can you convince a potential client to come to you instead of just searching for the nearest GEICO agent? Here are a few...
What do you know about Cyber Security Insurance?
The concern with Data As an insurance agent, all of your information for clients, businesses, and prospects is stored in a personal secure server, which only you and your producers can access. With everything being locked by personal codes, nobody should be able to breach this data. However, on a holiday vacation, one of your producers accidentally loses his phone in the airport. Two weeks later, you find that all of your secure data has been leaked. What can you do to mitigate damage? What are you required by law to do? What practices and safeguards could you have set...
Who is ASNOA?
The Agent Support Network of America (ASNOA) is a fully integrated marketing and service network for independent insurance agents. We offer more than just carrier and market access, we support your entire business with our list of services, which includes accounting, licensing, marketing, training, and ongoing education. Contact us today to see how we can help you grow your agency.