Get Your Website Noticed

Website Updates

Since Safeco started offering a website grader for insurance agents, many members of our network have started to reach out for suggestions on how to improve their Google standing and overall web traffic. We created a list of the most common things independent agents can update that can not only improve your Safeco score, but … Read more

Five Ways Events Help Business

Reasons why insurance agents should go to events

If events seem like a waste of your time, you are probably not attending the right ones. The mark of a great event is leaving with memorable takeaways (i.e. more knowledge about profitable subjects, more connections to insurance experts, etc.). This is why it is important to know the purpose of the event you plan … Read more

Set Yourself Up for Success in 2021

Setting goals for 2021

The new year brings new goals, and it’s safe to assume that most of us are looking for a more prosperous turnout than what 2020 left us with. One way to measure your success and track your forward progress is by setting goals for your independent agency, but not just any goals. SMART goals are … Read more

2021 Insurance Trends to Watch

2021 Trends for insurance agents

Ok, I’ll say it: We are ALL glad 2020 is almost over! This year threw a lot at small businesses, and some of us are still trying to put our heads on straight. To get yourself a little more prepared for 2021, here are some trends to watch in the insurance industry. Data-driven insurance This … Read more

Merry Social Media Marketing Ideas

social media marketing ideas

2020 is FINALLY wrapping up, which means everyone is rushing to wrap up loose ends and close out the year on a high note. If your social media creativity is as empty as my grandma’s cookie jar, try focusing on having fun this holiday season. The great thing about the winter holidays is that they … Read more

IA Moving Checklist

Moving independent agency new location

So you’ve decided to relocate your agency which means you are primed for big revamp, and I’m not just talking about redecorating your office. Whatever the reason may be, moving presents a great marketing opportunity to expand your prospecting and connect with current and past clients. Moving is stressful, but your marketing shouldn’t be which … Read more

Interview with the Mastersons

Interviewing Marti Masterson

Marti Masterson and her husband Doug have been involved in the insurance industry for over 20 years, 11 of which they’ve spent as independent agents with ASNOA. Now the two are enjoying retirement after Marti sold her book for 280% of its revenue, but their journey was not an easy one. ASNOA’s Communications Supervisor Madeline … Read more

Is Twitter Useful for Small Businesses?

Using Twitter as a lead generator

The first complete form of Twitter had its debut in 2007 at the famous South by Southwest music conference in Austin, TX, and it initially had trouble developing a revenue stream because, unlike other social media platforms, there was no opportunity for banner advertisements (Britannica.com). Fast forwarding to today, the platform boasts 330 million monthly … Read more

Five Things Millennials Look for When Buying Insurance

Millennials buying insurance

Millennials are obsessed with the idea of adulting (v. behaving like a responsible adult, typically characterized by the accomplishment of mundane but necessary tasks). I know this because I, myself, happen to be a millennial who works in one of the most traditionally ‘mature’ industries in the world: insurance. There’s nothing more adult than buying … Read more

Cybersecurity Tips When Working Remote

cybersecurity dangers for IAs

It seems like almost overnight we all switched to working remotely, and some of us have seen massive spikes in productivity! Working from home (or your beach house in Florida) comes with great perks like flexible working location, anytime snack breaks, and regular cuddles from your pets, but did you know it can have some … Read more